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Cover Story

GROWTH FLATLINES: WHEN WILL IT REVIVE?

25th November 2019
BY Arpita Mukherjee

Cover Story

MULLENLOWE LINTAS: HITTING TOP GEAR

18th November 2019
BY NEETA NAIR

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WATCHING WAVEMAKER 2.0

11th November 2019
BY Srabana Lahiri

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TV: TIME WELL SPENT

04th November 2019
BY Arpita Mukherjee

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OGILVY-VIVO SPAT: THE CLEAR PICTURE

30th October 2019
BY NEETA NAIR

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BETTING BIG ON THE ‘POWER OF ONE’

21st October 2019
BY SRABANA LAHIRI & CHRISTINA MONIZ

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THE MUST-DOs FOR MEDIA AGENCIES

14th October 2019
BY Beryl Menezes

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A CUT THAT CHEERS

07th October 2019
BY DIPALI BANKA

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E-COMM ADVERTISING: RS 1200 CR AND COUNTING...

30th September 2019
BY NEETA NAIR

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‘Sony SAB aims to keep its viewers in a happy frame of mind’

23rd September 2019
BY SRABANA LAHIRI AND ARPITA MUKHERJEE

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HOW SONY GOT SET

23rd September 2019
BY SRABANA LAHIRI AND ARPITA MUKHERJEE

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BOOM TIME FOR WEB CONTENT CREATORS

16th September 2019
BY Beryl Menezes

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THE HOTTEST JOB ROLES

09th September 2019
BY CHRISTINA MONIZ

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IS THE INDUSTRY ANY CLOSER TO ADOPTING CPT?

03rd September 2019
BY DIPALI BANKA

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WENDY CLARK: COUNTING ON THE 3Ps

26th August 2019
BY BY SRABANA LAHIRI & CHRISTINA MONIZ

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Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?


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