After an investment of USD 700mn. and the emergence of over 100 new companies in....
Paawan SunamIndustry disappointed as India sees its second lowest tally in 10 years at Cannes Lions-....
NEETA NAIRBy 2028, India’s Quick Commerce market expects its total users to reach 56.4mn. Advertising revenue....
Ashee SharmaSome of our favourite ads from the past week. Read what the makers behind these ads have to say about the idea and execution.
BY Aryan KhannaGroupM ESP report 2024 shows a 6% YoY growth in India's sports sponsorship industry—what does this mean for the future of sports marketing in India?
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Anjana Naskar
Limited Edition products and other tactics used by brands to fuel consumer’s FOMO frenzy; so while you Add to Cart, brands cash-in on your ‘Hurry-Up....
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Anjana Naskar