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Impact a weekly from exchange4media that analyses the developments of the week, filters the most significant and relevant news for you, provides perspectives to the key happenings, goes beyond the obvious and brings you a fresh point of view.

Impact is the single point source of all intelligence for today's business manager.

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TOP STORY

Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?

4 months ago