E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
    • Login
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • TALKING POINT
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
    • E4M EVENTS CALENDAR
    • WEBINAR
    • IMPACT TOP 50 WOMEN 2023
    • IMPACT DIGITAL INFLUENCER AWARDS 2022
    • IPOY 2022
search
  1. Home
  2. Backbeat

Backbeat

Backbeat

VIP Access to FOMO

16th April 2025
BY Anjana Naskar

Backbeat

‘Milk’ing the Cola Wars

16th April 2025
BY Anjana Naskar

Backbeat

‘Milk’ing the Cola Wars

16th April 2025
BY Anjana Naskar

Backbeat

Bidding Farewell to Media Veteran Bhaskar Das

23rd January 2025
BY Akshay Varma

Backbeat

Bidding Farewell to Media Veteran Bhaskar Das

23rd January 2025
BY Akshay Varma

Backbeat

Bidding Farewell to Media Veteran Bhaskar Das

23rd January 2025
BY Akshay Varma

Backbeat

Transformative Insights From Cannes Lions 2024

24th June 2024
BY SHRENIK GANDHI

Backbeat

Thriving in the Wilderness

03rd June 2024
BY Kedar Ravangave

Backbeat

CAREER BUILDING: A MARATHON, NOT A SPRINT

18th March 2024
BY MAYANK KUMAR

Backbeat

You Need to Disconnect to Reconnect

12th February 2024
BY Sanjay Dutt

Backbeat

How Travel Helps In Gaining New Perspectives

29th January 2024
BY Akshali Shah

Backbeat

A Journey of 3 Ts

22nd January 2024
BY Sanjay Tripathy

Backbeat

Finding Inspiration Through Travels

15th January 2024
BY PRAVEEN NIJHARA

Backbeat

Cricket Camaraderie

26th December 2023
BY Sanjay Sehgal

Backbeat

Aiding the Journey of Self-Esteem

14th November 2023
BY Vipul Gupta

  • ‹
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • ...
  • 40
  • 41
  • ›

TOP STORY

Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?


test - Mastering the Art of Emotional Storytelling in Advertising


IMPACT Celebrates 20 Years


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE


IMPACT SPECIAL ISSUES


  • demo

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Anuja Trivedi of Shemaroo Entertainment Ltd, Rank #43 on Impact Top 50 Most Influential Women, 2024

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up

Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

HOME

COVER STORY

CMO INTERVIEWS

TALKING POINT

CREATIVE ZONE

SPOTLIGHT

INTERVIEWS

BACKBEAT

VIDEOS

HAPPENINGS

E-PAPER

THE TEAM

EVENTS

OTHER LINKS

REFUND POLICY

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !

+ (0120) 4007700


Copyright © 2025 impactonnet.com