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MARKETING THE MOMENT

BY Beryl Menezes
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E-COMM ADVERTISING: RS 1200 CR AND COUNTING...

BY NEETA NAIR
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‘Sony SAB aims to keep its viewers in a happy frame of mind’

BY
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HOW SONY GOT SET

BY
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BOOM TIME FOR WEB CONTENT CREATORS

BY Beryl Menezes
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THE HOTTEST JOB ROLES

BY CHRISTINA MONIZ
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IS THE INDUSTRY ANY CLOSER TO ADOPTING CPT?

BY DIPALI BANKA
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WENDY CLARK: COUNTING ON THE 3Ps

BY BY SRABANA LAHIRI & CHRISTINA MONIZ
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PEOPLE EQUITY V/S AGENCY EQUITY

BY NEETA NAIR
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AS PUBLICIS AMPS UP POWER

BY NAZIYA ALVI RAHMAN
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MARKETING THE MOMENT

BY BERYL MENEZES AND DIPALI BANKA
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‘We are creating a Content AOR, where our lead engagement with a client will be in the content space’

BY Srabana Lahiri
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MAPPING THE FUTURE OF MINDSHARE

BY BY SRABANA LAHIRI & CHRISTINA MONIZ
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THE ‘ONE DENTSU’ AGENDA

BY Srabana Lahiri
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CASHING IN ON THE SECOND SCREEN

BY Rahul Kamat

TOP STORY

HOSTEL LIFE MAKES FOR BROTHERS BY CHOICE

In our Backbeat section, Sudhir Nair of 21n78e reminisces about his engineering college days and life lessons learnt from hostel life

‘Sony SAB aims to keep its viewers in a happy frame of mind’

HOW SONY GOT SET

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