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test The GenAI Factor

01st July 2024
BY Paawan Sunam

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India Loses Its Shine

24th June 2024
BY NEETA NAIR

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The Quick Road to Success

17th June 2024
BY Ashee Sharma

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The Future of Marketing

10th June 2024
BY Anjana Naskar

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The Growing Tribe

03rd June 2024
BY RUHAIL AMIN

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It’s Short, but Sweet?

27th May 2024
BY Aryan Khanna

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A Flying Start

22nd May 2024
BY admin

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Purpose Only Skin-Deep?

13th May 2024
BY Ashee Sharma

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A Superhit Content Factory

06th May 2024
BY NEETA NAIR

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Building a new Dentsu

29th April 2024
BY NEETA NAIR

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'India is of critical importance to the global health of FCB’

22nd April 2024
BY NEETA NAIR

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TRAI-ing, But Not Enough

15th April 2024
BY SONAM SAINI

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The Politics of Advertising

08th April 2024
BY Mansi Sharma

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Programmatic Data meets Creativity

01st April 2024
BY Anjana Naskar

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CHALO INDIA

26th March 2024
BY Aryan Khanna

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Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?


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