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BY SAMARPITA BANERJEE (with inputs from Christina Moniz and Beryl Menezes)
WHAT ATTRACTS MARKETERS TO PRINT?
27th August 2018BY SAMARPITA BANERJEE (with inputs from Christina Moniz and Beryl Menezes)
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BY NEETA NAIR & SAMARPITA BANERJEE
FAKING NEWS, AND HOW BRANDS ARE TACKLING IT
23rd July 2018BY NEETA NAIR & SAMARPITA BANERJEE
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BY SAMARPITA BANERJEE
HOW MARKETERS ARE STRIKING THE RIGHT CHORD WITH MUSIC
09th July 2018BY SAMARPITA BANERJEE
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BY IMPACT Staff
SANJIV MEHTA’S CLARION CALL FOR CHANGE IN A DIGITAL WORLD
02nd July 2018BY IMPACT Staff
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BY NAZIYA ALVI RAHMAN & VENKATA SUSMITA BISWASA
ITS A WIN-WIN FOR INDIAN ADMEN AT CANNES THIS YEAR
25th June 2018BY NAZIYA ALVI RAHMAN & VENKATA SUSMITA BISWASA
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Who is the right choice, baby?
As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?
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