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Cover Story

Cover Story

Endorsement Rates Hit a Six

04th December 2023
BY Anjana Naskar

Cover Story

Why Brands Don't Sing?

20th November 2023
BY Ashee Sharma

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Nature in a Bottle

14th November 2023
BY Ashee Sharma

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The Iconic Leaders

06th November 2023
BY admin

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Best Laid Plans

30th October 2023
BY Anjana Naskar

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JWT'S FINALITY

23rd October 2023
BY NEETA NAIR

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More Power = More Scrutiny

16th October 2023
BY Paawan Sunam

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Tuning Into Radio Again

09th October 2023
BY Aryan Khanna

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A Festive Spin

03rd October 2023
BY Paawan Suman

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Dazzling Through The Decade

26th September 2023
BY TEAM IMPACT

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India's Race to WPP's Top 3

18th September 2023
BY NAZIYA ALVI RAHMAN

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Can Broadcasters Chase the Rs. 80000cr Score?

11th September 2023
BY Ashee Sharma

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A Digital Dilemma

04th September 2023
BY Anupama Sajeet

Cover Story

Catch 'em Young

28th August 2023
BY Ashee Sharma

Cover Story

Books that made a Splash

21st August 2023
BY Anupama Sajeet

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Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?


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