AGENCY
Prasad Venkatraman
Executive Vice President, Tilt Brand Solutions
“In our previous campaign, we highlighted how Turtlemint’s technology and advisors partner together to serve consumers. This time we wanted to celebrate the human connection at the heart of insurance—how the advisors go the extra mile while serving their customers, leveraging Turtlemint’s technology.”
CLIENT
Dhirendra Mahyavanshi
Co-Founder & CEO, Turtlemint
“At Turtlemint, we believe in the power of trust and the indispensable value of human touch in our services. ‘Bharosa Jeet Liya’ is more than a campaign; it’s a celebration of how our advisors use our technology to enhance their ability to connect with and support their clients.”
AGENCY
Priya Pardiwalla
CCO, Steve Priya
“The idea emanates from the start-up culture. Especially the initial years which blur all divisions and designations. For instance, CEO as a designation might actually mean Chief Everything Officer. A mindset like this requires long working and sitting hours. Which is why every inch of ErgoSmart is designed to provide your body with all the support needed to keep you going.”
CLIENT
Priyanka Salot
Co-founder, The Sleep Company
“Through ErgoSmart by The Sleep Company, we enable productive workplaces with our Patented SmartGRID Technology and deliver the best comfort to customers. Our #SitSmart with ErgoSmart campaign aims to raise awareness about the importance of this innovative technology and how it can transform the work environment.”
AGENCY
Anupama Ramaswamy
CCO and Joint MD, Havas Worldwide India
“Mother knows best. She knows the unsaid things and what’s best for her child. It’s in her pearls of wisdom drawn from age-old traditions. And yet, she will not forever be around. And that’s when you miss her and her small nuskhe the most that made life so easy. We are proud to bring these nuskhe to life in easy-to-use ways, making it feel like maa is always near you.”
CLIENT
Anuja Mishra
EVP and Chief Marketing Officer, Honasa Consumer Limited
“For Mamaearth, this campaign is not just a message but a reflection of our beginnings — a journey sparked by the timeless wisdom and nurturing love of a mother. We understand that there may be times when you may need to be away from your mom, yet seek her advice. No one can substitute a mother, but as a brand, our endeavour is to bring Maa’s age-old beauty and care secrets to you.”
AGENCY
Vishnu Srivatsav
Creative Head, 22feet Tribal Worldwide
“We were seeking the most precious commodity in the known universe, time. And not a large amount of time, but a tiny sliver of it. But we know that every second of free time that people get is a gift from the universe. So, we went ahead and made films that showed the number of things that needed to happen for anyone to get just a little bit of time.”
CLIENT
Srinjoy Das
Associate Director of Marketing, KRAFTON India
“Cutting clutter when you are talking about something as mundane as lack of time is tough. For this campaign, we found the scripts to be remarkably funny, and they bring out a very dramatic set of circumstances that piques strong curiosity and ensures high video completion rates. We hope our fans love the beautifully directed films as much as we do.”
