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arpita mukherjee

JATIN MODI

arpita.mukherjee@exchange4media.com

JATIN MODI

Arpita Mukherjee


Cover Story
PLAYING TO THE NICHE GALLERY
BY Arpita Mukherjee

Talking Point
OUR IDEA IS TO BUILD A SPORTS COMMUNITY IN INDIA: NEVILLE BASTAWALLA
BY Arpita Mukherjee

Interview
Massification is the way forward, says Neville Bastawalla of SPNI
BY Arpita Mukherjee

Talking Point
ONLY HAVING A SHOW CONVERSATION DOES NOT BUILD A BRAND: NAVIN SHENOY
BY Arpita Mukherjee

Talking Point
OUR FOCUS IS ON BUILDING INTERESTING STORIES: GAURAV BANERJEE
BY Arpita Mukherjee

Cover Story
GROWTH FLATLINES: WHEN WILL IT REVIVE?
BY Arpita Mukherjee

Spotlight
SONY YAY! BETTING BIG ON CHARACTERS
BY Arpita Mukherjee

Cover Story
TV: TIME WELL SPENT
BY Arpita Mukherjee

Spotlight
Product, its DNA, and value proposition hold prime importance for a brand, say experts
BY Arpita Mukherjee

Talking Point
‘TED TALKS INDIA NAYI BAAT WILL BE IN REGIONAL LANGUAGES TO INCREASE FOOTPRINT’
BY Arpita Mukherjee

Interview
AFTER CINEMA AND TV, DOLBY MOVES TO THE MOBILE
BY Arpita Mukherjee

Cover Story
‘Sony SAB aims to keep its viewers in a happy frame of mind’
BY SRABANA LAHIRI AND ARPITA MUKHERJEE

Cover Story
HOW SONY GOT SET
BY SRABANA LAHIRI AND ARPITA MUKHERJEE

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Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?


test - Mastering the Art of Emotional Storytelling in Advertising


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