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BY CHRISTINA MONIZ
‘IPL WAS THE PERFECT PLATFORM TO INTRODUCE DIGITAL PAYMENTS TO A BILLION INDIANS’
27th January 2020BY CHRISTINA MONIZ
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BY SIMRAN SABHERWAL
‘SULEKHA IS THE AIRBNB OF DIGITAL EXPERT SERVICE PROVIDERS’
27th January 2020BY SIMRAN SABHERWAL
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BY Tasmayee Laha Roy (E4M)
‘THERE IS MASSIVE POTENTIAL IN INDIA FOR MEDIADONUTS’
30th December 2019BY Tasmayee Laha Roy (E4M)
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BY Srabana Lahiri
‘HUL is extremely supportive of mavericks, at the same time intolerant of rogues’
23rd December 2019BY Srabana Lahiri
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BY Eularie Saldanha
Zindagi Mobile: The new radio show by Omidyar Network India and BIG FM
18th December 2019BY Eularie Saldanha
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BY NEETHU MOHAN
OUR FUNDAMENTAL RESPONSIBILITY IS TOWARDS OUR READERS: MV SHREYAMS KUMAR
16th December 2019BY NEETHU MOHAN
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BY Arpita Mukherjee
Massification is the way forward, says Neville Bastawalla of SPNI
11th December 2019BY Arpita Mukherjee
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BY Srabana Lahiri
‘NOT JUST A MEDIA PLAN, HAVAS IS LOOKING TO BUILD A MEDIA EXPERIENCE FOR CLIENTS’
09th December 2019BY Srabana Lahiri
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BY Ronald Rodrigues
Spotify offers brands ‘Moment Marketing’ to target millennials, GenZ
20th November 2019BY Ronald Rodrigues
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BY Beryl Menezes
THE COMPANY’S DNA MUST BE INNOVATION: ALOK JALAN, LAQSHYA MEDIA
11th November 2019BY Beryl Menezes
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BY Srabana Lahiri
‘ZEE5 IS THE PRESENT AND THE FUTURE OF ENTERTAINMENT’
04th November 2019BY Srabana Lahiri
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BY Srabana Lahiri
WE NEED TO COMPLEMENT OUR STRONG LOCAL MARKET BUSINESSES WITH GLOBAL ONES: TOBY JENNER
23rd October 2019BY Srabana Lahiri
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BY MOUMITA BHATTACHARJEE
‘Q1 OF THIS YEAR IS 1.5% AHEAD OF Q1 OF LAST YEAR, IN TERMS OF OVERALL TV VIEWERSHIP’
21st October 2019BY MOUMITA BHATTACHARJEE
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Who is the right choice, baby?
As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?
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