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BY Srabana Lahiri
‘OUR PARTNERSHIP IS A BIT LIKE HAVING TWO ENGINES ON A PLANE’
11th May 2020BY Srabana Lahiri
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BY DIPALI BANKA
CMOS SHOULD BECOME CHIEF PROFITABILITY OFFICERS IN THESE TIMES: RAJESH JAIN
11th May 2020BY DIPALI BANKA
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BY CHRISTINA MONIZ
‘THE ONLY VIABLE OPTION FOR CONTENT CREATION TODAY IS INFLUENCERS’
29th April 2020BY CHRISTINA MONIZ
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BY NEETA NAIR
RIGHT TIME TO CREATE GOOD WORK, NOT LAUNCH AGENCY: SAURABH VARMA
21st April 2020BY NEETA NAIR
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BY NEETA NAIR
FAMILY: HOW PRASOON PANDEY MADE A ZERO BUDGET STAR-STUDDED AD FILM OUT OF HOME
13th April 2020BY NEETA NAIR
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BY Srabana Lahiri
‘HAVAS WILL CONTINUE TO BE ENORMOUSLY AMBITIOUS IN INDIA’
30th March 2020BY Srabana Lahiri
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BY CHRISTINA MONIZ
WE EXPECT TO SEE A HEALTHY, DOUBLE DIGIT GROWTH FOR SPORTS IN 2020: VINIT KARNIK
23rd March 2020BY CHRISTINA MONIZ
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BY Shikha Paliwal
‘RESULTICKS IS GOING TO CHANGE THE WORLD OF SEAMLESS CUSTOMER ENGAGEMENT’
02nd March 2020BY Shikha Paliwal
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BY CHRISTINA MONIZ
VOLTAS HAS GROWN AS A BRAND TODAY, ALONG WITH THE IPL
25th February 2020BY CHRISTINA MONIZ
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BY Anjali Thakur
60% OF OUR GROWTH SHOULD BE ORGANIC; 40% FROM ACQUISITIONS: GOUR GUPTA
17th February 2020BY Anjali Thakur
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BY CHRISTINA MONIZ
‘PLATFORMS LIKE PBL ARE A GREAT OPPORTUNITY TO HAVE DEEPER CONNECT WITH OUR CONSUMERS’
03rd February 2020BY CHRISTINA MONIZ
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BY CHRISTINA MONIZ
‘THE PRESENCE OF IPL ACROSS MULTIPLE PLATFORMS MAKES IT A GREAT PLATFORM FOR MARKETERS’
27th January 2020BY CHRISTINA MONIZ
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Who is the right choice, baby?
As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?
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