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ronald rodrigues

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ronald.rodrigues@exchange4media.com

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Talking Point
OTT partnerships and brand integrations are new line of business: Sameer Saxena, CCO, TVF
BY Ronald Rodrigues

Spotlight
GroupM's Motion Content Group awards best short films and webseries
BY Ronald Rodrigues

Talking Point
#MakeupThatKares campaign aims to spread beauty: Katrina Kaif
BY Ronald Rodrigues

Spotlight
HOW DO YOUNG LEADERS WANT TO SHAPE THE INDUSTRY?
BY Ronald Rodrigues

Talking Point
STRIKING A BALANCE BETWEEN THE AD-FREE AND SUBSCRIPTION MODEL: AMARJIT BATRA
BY Ronald Rodrigues

Interview
Spotify offers brands ‘Moment Marketing’ to target millennials, GenZ
BY Ronald Rodrigues

Talking Point
WE WORK WITH MARKETERS RIGHT FROM THE IDEATION PROCESS: RISHABH SHARMA, TWITTER
BY Ronald Rodrigues

Talking Point
VOOT KIDS APP WILL BE BASED ON A SUBSCRIPTION MODEL: SAUGATO BHOWMIK
BY Ronald Rodrigues

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Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?


test - Mastering the Art of Emotional Storytelling in Advertising


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