E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
    • Login
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • TALKING POINT
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
    • E4M EVENTS CALENDAR
    • WEBINAR
    • IMPACT TOP 50 WOMEN 2023
    • IMPACT DIGITAL INFLUENCER AWARDS 2022
    • IPOY 2022
search
  1. Home
  2. Backbeat

Backbeat

Backbeat

What do we ‘unexpect’, really?

09th April 2013
BY IMPACT Staff

Backbeat

Competitiveness, the Buddha way

31st March 2013
BY IMPACT Staff

Backbeat

Why i can’t stand urban 20-somethings

24th March 2013
BY IMPACT Staff

Backbeat

Why I support my 7-year-old carryIng an iTOUCH (not iphone)

18th March 2013
BY IMPACT Staff

Backbeat

Crewing up

11th March 2013
BY IMPACT Staff

Backbeat

Make it easy

03rd March 2013
BY IMPACT Staff

Backbeat

Fear is not a factor

19th June 2011
BY IMPACT Staff

Backbeat

Pack technology for a stress free vacation!

24th February 2013
BY IMPACT Staff

Backbeat

The homepreneur phenomenon

26th June 2011
BY IMPACT Staff

Backbeat

Seriously seeking creative insights

03rd July 2011
BY IMPACT Staff

Backbeat

Castration for rapists: Are we even thinking?

10th July 2011
BY IMPACT Staff

Backbeat

The great digital divide

17th July 2011
BY IMPACT Staff

Backbeat

My first four weeks of going solo

18th February 2013
BY IMPACT Staff

Backbeat

The day I met God

11th February 2013
BY IMPACT Staff

Backbeat

An agency timeline

24th July 2011
BY IMPACT Staff

  • ‹
  • 1
  • 2
  • ...
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • ...
  • 40
  • 41
  • ›

TOP STORY

Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?


test - Mastering the Art of Emotional Storytelling in Advertising


IMPACT Celebrates 20 Years


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE


IMPACT SPECIAL ISSUES


  • demo

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Anuja Trivedi of Shemaroo Entertainment Ltd, Rank #43 on Impact Top 50 Most Influential Women, 2024

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up

Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

HOME

COVER STORY

CMO INTERVIEWS

TALKING POINT

CREATIVE ZONE

SPOTLIGHT

INTERVIEWS

BACKBEAT

VIDEOS

HAPPENINGS

E-PAPER

THE TEAM

EVENTS

OTHER LINKS

REFUND POLICY

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !

+ (0120) 4007700


Copyright © 2025 impactonnet.com