By Gerard Jayaranjan
Creative Director, Euro RSCG
Tweeters:
Shiny_black-suit (servicing)
Shiny_black-suit_medium_size (servicing kid)
Pickasso (art)
Type-O_ (copy)
Wall-ET (Branch Head)
Splanner_in_the_works (planner)
Wall-ET: I swear to Peter Drucker, I am going to fire that writer. It’s 8:30 am and he still isn’t at work!
Shiny_black-suit_medium_size: RT @
Shiny_black-suit Today is gonna b a good day. Today is gonna b a good day
Shiny_black-suit: Oh s**t. He is already in office #FML
Shiny_black-suit_medium_size: RT @
Shiny_black-suit oh s**t. He is already in office #FML
Splanner_in_the_works: Can’t believe he doesn’t even know the meaning of the word ‘Expergefaction’ and he calls himself a writer. Sheesh!
Splanner_in_the_works: And he has the ba**s to call my briefs ‘gadzookery’. As if it’s even a word! I write better than him
Type-O_: Another brief from my planner. Sigh! Have to carry my dictionary around.
Pickasso: Wot’s da bg deal about twitter? Its jst a bnch of wrds. FB rox. Ths sux. Shld nvr listn to my wrtr
Pickasso: I nvr rd hs cpy. nd he thnks I am gnna rd hs tweets? Ha ha ha
Pickasso: Wht da f* is ‘a brighter shade of black’???? AAAARGH!
Wall-ET: Finally he arrives. But not a bad chap, actually. At least he was the only one nodding in agreement to my ‘increasing efficiency through curbing useless meeting’
Type-O_ : and what’s with the old man. He kept looking at me and smiling throughout that meeting?
Shiny_black-suit: Nice meeting with client. Gotta churn out a campaign by evening. God, I love such highpressure jobs. Cracking briefs in 5 minutes
Type-O_ : WTF!
Pickasso: RT @Type-O_ WTF!
Type-O_ : And WTF does he mean by proof-read everything I write. Of course I do. There is no way in hell I don’t poof-read everything I write
Type-O_: hmmm, campaign by evening. Must crack a simple idea with powerful visuals. Like the playstation ads. No one reads copy anyway
Pickasso: WTF?! #FML
Splanner_in_the_works: What do they mean by ‘creative block’? have they heard of planner block?
Type-O_: The bloody art guy managed to convince me to hunt for images #FML
Type-O_ : hmmm, maybe I should think of a headlinebased campaign. And let art do word-art type thingy
Shiny_black-suit: 2 hours to deadline. Panic button
Shiny_black-suit_medium_size: Boss will be back in 3 hours after lunch. Panic button panic button
Pickasso: fnally fgred out wht ‘brighter shade of black’ means. Its called white #FML
Shiny_black-suit: no signs of writer. The art director seems to be busy looking for him at fb.com #FML
Wall-ET: 30 minutes away from the client the calling me up. WTF is going on?
Shiny_black-suit: phew! I love this job! PS. Nice work
Shiny_black-suit_medium_size: RT @ Shiny_blacksuit phew! I love this job! PS. Nice work
Splanner_in_the_works: always awesome feeling to see some good work born out of your brief. I love this job!
Wall-ET: crisis averted. :D my creative team rocks! I love this job
Type-O_ : :D... Now, that’s why you don’t delete the previous unsold work for another client done in another agency! :D I love this job!
Pickasso: If only he had also saved the photoshop files #FML
Feedback: inkslinger04@gmail.com
