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Spotlight
Should we do away with awards?
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Impact Feature
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Backbeat
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This IPL brand buzz scores a six
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CMO Interview
All that glitters is gold
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Media Mantras
Why niche and special interest journalism count
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Winners take it all!
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AD View
TVC: Various
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Backbeat
Competitiveness, the Buddha way
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Overcoming challenges before the Indian PR industry
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Impact Feature
‘India is a net exporter of talent’
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CMO Interview
Staying ‘fresh and juicy’
BY IMPACT Staff

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Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?


test - Mastering the Art of Emotional Storytelling in Advertising


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