The exchange4media Group this year hosted the third edition of its OOH Conference and Awards at Gurgaon. In the last three years, DDB Mudra Max has come out with some of the best work in the outdoor domain and earned recognition for it. This year DDB Mudra Max won both the ‘OOH Media and Creative Agency of the Year’. It is the third time in a row that the agency has bagged this flagship award at the exchange4media OOH Awards platform.
PRATAP BOSE
DDBMudra Max is the largest Out Of Home Agency in the country, and if I may say so, the most creative and creatively awarded as well. The fact that we have been ranked Agency of the Year for three years in a row now, is testimony to the outstanding work being created day by the Out Of Home team. At this rate, the going is only going to get better.
MANDEEP MALHOTRA
DDBMudra Max is one of the hottest in creating low cost innovation and an expert in the specialist business space. We have always kept brands and customers at the centre of the innovations we have thought of. Gradually brands will ask for solutions for conversation starters rather than advertising.
My endeavour for future is going to be able to develop a culture in the organization to look at opportunities which will engage a conversation rather than only “Wow, I wish I had done that”. It should generate “OTF” (opportunity to forward), as this will help brands earn media rather than buying media. And also “OTC” (opportunities to chat). Innovations should be in the stage of creating debates, dinner conversations; discussions at addas; people should talk about them over cutting chai or common newspaper reading spots. The effort is on to build a team, which believes not in advertising but in conversation starters.
ANEIL DEEPAK
From wall paintings to hoardings to anything that you see out of your home, OOH has come a long way. The focus should move from reducing media savings to increasing shareable content. But in India, the tipping point is flat. So we’ll change but slowly. At DDB Mudra Max, we are fortunate to work with brands that are brave enough to take the plunge.
OOH PERSON OF THE YEAR: NABENDU BHATTACHARYYA, MILESTONE BRANDCOM
The third edition of exchange4media OOH Awards 2013 honoured Nabendu Bhattacharyya, Founder and MD, Milestone Brandcom as the ‘OOH Person of the Year’. Bhattacharyya has always believed in the out of home platform and feels OOH can be used as a standalone media in a brand’s communication plan. He started Milestone Brandcom four years ago with a strong belief in this medium and earned a reputation as one of the most successful OOH business entrepreneurs in India today. Talking to exchange4media, Bhattacharyya said, “This award means a lot to me because at a stage when you are building an agency, one is restless and new. This award gives us encouragement.”
OOH CLIENT OF THE YEAR: MCDONALDS
McDonalds bagged the maximum number of awards and was declared ‘Client of the Year’. Interestingly, McDonalds’ outdoor campaign around the launch of its spice fest won the ‘OOH Campaign of the Year’ too. The brand has included innovations and smart planning across the outdoor landscape of nine prime marketers for this campaign. Commenting on winning the Client of the Year award, Rameet Arora, Sr. Director – Marketing, Menu Management and Communications, McDonald’s India (West & South) said, “McDonalds is primarily an out of home consumption brand and so out of home is a critical part of our plans. This award is a truly a great honour and inspires us to continue pushing the envelope in this evolving media space.”
