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Spotlight

‘Don’t create media hype; you’ll have to justify it too’

14th April 2013
BY IMPACT Staff

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Once upon a time...

14th April 2013
BY IMPACT Staff

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Should we do away with awards?

09th April 2013
BY IMPACT Staff

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Democracy is the killer of great advertising

31st March 2013
BY IMPACT Staff

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Winners take it all!

31st March 2013
BY IMPACT Staff

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Battle over 12-minute ad cap on TV hots up

31st March 2013
BY IMPACT Staff

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Overcoming challenges before the Indian PR industry

24th March 2013
BY IMPACT Staff

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The envy of every advertiser

11th March 2013
BY IMPACT Staff

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Indian lions are ready to roar

19th June 2011
BY IMPACT Staff

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SAMS 2013: The unforgettable 48 hours

03rd March 2013
BY IMPACT Staff

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The two most enduring marketing platforms of the future

24th February 2013
BY IMPACT Staff

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The pursuit of happiness, Bhutan’s way and a pointer to India

24th February 2013
BY IMPACT Staff

Spotlight

Convergence, ROI and research are hot topics on day 2 of IMC

24th February 2013
BY IMPACT Staff

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Why online spends won’t grow fast enough & how to make them grow

30th December 2012
BY IMPACT Staff

Spotlight

Lost in translation? Not any more

26th June 2011
BY IMPACT Staff

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As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?


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