Every woman is unique with different needs for different days of the week or different times of the day. #KnowsMe is Jockey Woman’s promise that she understands these needs. The idea extends to the campaign which celebrates women and their femininity without being stereotypical even in its portrayal of women in innerwear.
Jockey knows best when it comes to innerwear, and that comfort and fit are most essential. The Jockey Woman campaign only reiterates what Jockey brings to women in terms of knowledge, understanding and expertise with products that truly #KnowsMe.
M. C. Cariappa President – Sales & Marketing, Jockey India
Creative Agency: L&K Saatchi and Saatchi Creative Team: Rahul Nangia, Sreekumar Pv, Pritam Shettigar, Shahid Sheikh Account Management: Debarjyo Nandi, Himali Shetye Production House: Hundred Frames Director: Mark Toia Producer: Prashant Sampat, Shekhar Ravjiani San Francisco Production: Ryde Studios
The film is about celebrating the perseverance of those who are constantly travelling for work. It illustrates their daily life and their march towards their goals, through the metaphor of boxing. We ask these warriors, tired after a day of battle, to take a pitstop at FabHotels. To recharge, refresh and then re-charge.
Vasudha Misra Executive Creative Director, BBH
We’ve launched this new campaign to celebrate the spirit of the business travellers, who are essential for the growth and development of any organisation. We are a brand that is focused on anticipating and meeting their needs with a constant stream of innovative services that help the road warriors refresh and recharge.
Vaibhav Aggarwal CEO and Co-founder, FabHotels
Creative Agency: BBH India Chief Creative Officer & Managing Partner: Russell Barrett General Manager: Shreekant Srinivasan Executive Creative Director & Writer: Vasudha Misra Strategy Director: Ankit Singh Head of Production: Khvafar Vakharia Executive Producer: Reema Asrani Creative Partner (Art): Rodrigues Robert Sr. Business Partner: Yashi Vikram
The Idea 4G unlimited plans are designed for a 4G generation. 1G. A generation that doesn’t want to miss out. 2G. A generation that wants everything. 3G. A generation that wants everything here and now. 4G. A generation that wants all of the above, and some more! Here is to the 4G generation, this is their anthem.
Josy Paul Chairman & Chief Creative Officer, BBDO
Idea is a strong 4G player and the new campaign is a celebration of endless video watching owing to Unlimited Recharges that offer abundant data on Idea 4G. The target audience for this campaign are existing data users, for whom online has now become a way of life.
Sashi Shankar Chief Marketing Officer, Idea Cellular
Creative agency: BBDO India Creative Team: Josy Paul, Hemant Shringey, Vishal Rajpurkar, Pooja Daga National Creative Director: Josy Paul Executive Creative Director: Hemant Shringey Sr. Creative Director: Vishal Rajpurkar Copy Writer: Pooja Daga Lyrics and Music: Amit Trivedi Director of the film: Vijay Maurya
“Kanjoos bana generoos” is the simple idea behind the campaign for Kotak Securities’ Free Intraday Trading. The typical day trader looks to maximise his daily profit, unlike an investor who looks at more long term returns. When this plan makes it possible to save a considerable amount on daily brokerage, it makes him pleased enough to surprise near and dear ones with unexpected acts of generosity.
D. Ramakrishna (Ramki) CEO, Cartwheel Creative Consultancy
Free Intraday Trading removes all worries related to paying brokerage, and offers a friction-free trading experience with research and a powerful technology platform. This is an aim to increase trading volumes of equity markets and also to double our customer base from 1.6 million to 3.2 million in 18 months.
Jaimit Doshi Executive Vice President – Marketing, Kotak Securities Creative concept: Cartwheel Creative Consultancy Production House: UBIK Films