This year, we undertook to preserve the almost premium aura of the brand, while ensuring it delivered on appeal across multiple audiences, ranging from the niche to the masses. We continued to build on the #FeelTheFizz story line while pushing the boundaries of being bold, edgy and confident; core attributes of Appy Fizz, as well as its consumers.
Jessica Walsh Partner at Sagmeister & Walsh
With the new #FeelTheFizz campaign, the target is to further increase the double digit growth Appy Fizz has been consistently seeing over the past few years, while establishing it as the leader of the fruit-plus Fizz category. Salman Khan as the face of the brand plays a critical role in achieving the aggressive vision we have set.
Nadia Chauhan Joint Managing Director & CMO, Parle Agro
Creative Agency: Sagmeister & Walsh Creative Director: Jessica Walsh Concept & Direction: Morgan Harary Production: 1stAveMachine Line Production: Ransom Films Music: Amit Trivedi
“Carvaan is God’s gift to us,” was one of the comments we heard in Lucknow. People shared their videos experiencing the product with us. We simply wanted to bring this product experience alive for the masses.
Navin Talreja Founding Partner, The Womb
We launched Carvaan last year, and the response from the market has been tremendous. In fact, Carvaan’s early success has contributed to building our distribution infrastructure. Now that we are ready – both on the supply side, as well as on the sales side, we wanted to start building nationwide awareness for what our little beauty can do for tired souls.
In the past, Allen Solly has redefined work wear. Carrying forward the same thought process, we cracked an idea that’ll resonate with the workplace of the future and that’s how #OpenWorkCulture was conceived.
Allen Solly’s Open Work Culture is a fashionable and functional take on the new age work environment and needs. The collection incorporates blends which provide comfort and mobility, enhancing a stress-free lifestyle.
The idea is brought alive through small stories of strength displayed by women in their everyday lives and through the visual symbolism of these regular women juxtaposed as an avatar of Goddess Durga - the epitome of strength in a woman. Even the music is created using a contemporary rendition of a famous Durga chant, thus leaving women with a feeling of empowerment.
Shruti Das Creative Director - Art, BBH
Over the years, Nihar Naturals through its campaigns has aimed to break all stereotypes against women, celebrating their courage and strength. Through this new campaign, the brand builds on this core belief to say that every woman is Akai Aiksho – she alone is enough to handle all the vicissitudes in life.
Creative Agency: BBH India Chief Creative Officer & Managing Partner: Russell Barrett Creative Director (Art): Shruti Das Creative Partner (Copy): Shreyans Gupta Production House: Electric Dreams Film Company Director: Aniruddha Sen Producer: Suparna Chatterjee