AGENCY
Prem Narayan
Chief Strategy Office, Ogilvy India
“Past campaigns made lamination paint benchmark for exterior paint. Adding to the same, the new campaign strengthens the association of Asian Paints Ultima Protek with ‘lamination paint’.”
CLIENT
Amit Syngle
MD and CEO, Asian Paints
“Our core concept for Ultima Protek comes from the simple insight that people laminate items they cherish. This led to our consistent communication over the years about Ultima Protek as the best lamination protection for your walls.”
AGENCY
Shalini Avadhani
Lead Creative Strategist, Lightbox, Godrej Consumer Products Ltd.
“Reputation is a lot like a white shirt – pure and powerful when clean, but also delicate enough to be ruined by a simple stain. When both are at stake, we wanted the brand to be the heroic saviour.”
CLIENT
Ashwin Moorthy
Chief Marketing Officer - India, Godrej Consumer Products Ltd.
“With Godrej Fab, we are leveraging our expertise in the liquid detergent category and making it accessible to everyone, thereby democratising access to quality laundry care.”
