AGENCY
Rajdeepak Das
CEO & CCO, Leo Burnett – South Asia
“It’s a simple human insight – when we don’t know something and we don’t want people to ask about it, we hide. We use this insight to narrate the story of Bindiya, a primary school student. She is trying hard to make herself invisible so that she doesn’t have to answer questions in class.”
CLIENT
Girish Kalyanaraman
Vice President – Marketing Operations, P&G India
“With this new campaign, we are attempting to spark conversations around the learning crisis that is impacting crores of children in our country. I hope this film will inspire the audience to identify this gap, and bridge it.”
AGENCY
Paritosh Srivastava
CEO, L&K Saatchi & Saatchi
“The campaign, ‘Sar Utha, Kadam Badha’ was born 2 years ago with the objective to create brand love, stature and respect for Flite. This time it takes it to another level. The fact that it’s inspired by Varun Grover’s life will significantly strengthen our positioning, and establish a deeper emotional connection with our audience.”
CLIENT
Gaurav Dua
Executive Director (Sales & Marketing), Relaxo Footwears
“With this campaign, brand Flite captures the emotional roller coaster of one embarking upon the path less travelled, and the grind and rejections that come with it. The ‘Sar Utha, Kadam Badha’ campaign celebrates the journey of an individual who undaunted by the naysayers, works his way to become someone as acclaimed and beloved as Varun Grover.”
AGENCY
Rajdeepak Das
CEO & Chief Creative Officer, South Asia, Leo Burnett
“Crafted from fine ingredients, each chip is a testament to the pursuit of the best flavour and experience. And who better than the Nawab of Pataudi himself, Saif Ali Khan, who embodies the spirit of quality and sophistication, to bring alive the experience of Lay’s Gourmet.”
CLIENT
Shailja Joshi
Director-Marketing, Potato Chips Category, PepsiCo India
“Saif’s impeccable taste and refined choices in life make him the perfect partner to showcase the crafted experience of Lay’s Gourmet. Our new TV commercial seamlessly establishes this correlation as it gives a sneak peek into what actually defines Saif as a connoisseur of finer things.”
AGENCY
Srreram Athray and Elizabeth Dias
Group Creative Directors, Ogilvy Mumbai
“A brand refresh is tricky, especially in an industry that relies on relationships and trust. To add to that, typical brand refresh campaigns aren’t too effective, as they don’t mean much to the end consumers. We found an interesting way to break clutter and stand out.”
CLIENT
Sujay K Rachh
Chief Marketing Officer, Nuvama Group
“Trust is an important factor when it comes to the BFSI industry. We are on a mission to become the top wealth management brand, a benchmark that only a few can match, and many envy. We start this journey with this unique campaign.”
