AGENCY
Piyush Pandey
Chairman-global creative and Executive chairman, India, Ogilvy
“Nothing has given me more pleasure than work that unites and delights people. Pidilite is a classic example of such work day in and day out. When regional star Pidilite acquired Araldite it was a great sense of pride. Araldite & Pidilite seem to have come from the same family.”
CLIENT
Bharat Puri
MD, Pidilite
“We think it is just the right time to showcase Araldite to consumers with its first ever TVC. Araldite is already the number 1 trusted brand in its category with stone and marble contractors. We now want it to be a brand that is instantly recognized, and eventually loved by consumers.”
AGENCY
Sagar Mahabaleshwarkar
Chief Creative Officer, Contract India
“Taking a page from MSD’s book, we devised an elegant dance hook and created a TVC which had MSD breaking into a dance for the first-time-ever in a commercial. In the process, we managed to capture the pulse of the country while ensuring that Orient becomes synonymous with the BLDC category.”
CLIENT
Anika Agarwal
Chief Marketing and Customer Experience Officer, Orient Electric
“With MS Dhoni adding his unparalleled charisma and charm to the campaign with his helicopter shot styled hook step, this film is certainly a treat for the eyes. I am sure this will grab viewers’ attention and create a lot of excitement about Orient BLDC fans.”
AGENCY
Gaurav Arora
Co-founder, Social Panga
“Picking on the cricket instances, such as the stargazing huddle, locker room conversation, and even on-ground practice—we married the creative idea with the great DC team strategically. All in all, a creative collaboration of Yatra, DC, and Panga Mafias knocked the bails off the stumps.”
CLIENT
Dhruv Shringi
Co-Founder & CEO, Yatra Online Limited
“We understand that travellers want to explore the world, but unforeseen circumstances can lead to cancellations. With cancellation protection feature and #BindassPlanKar, we aim to provide a safety net for our customers, ensuring that they can travel with confidence.”
AGENCY
Indrajeet Mookherjee
President, South and West, Dentsu Creative India
“World over IKEA products provide solutions that better life at home. This was an opportunity for us to weave a beautiful narrative on how the KALLAX and the TROFAST come into the lives of Indian homes and beautifully transform their living spaces at an affordable price.”
CLIENT
Anna Ohlin
Country Marketing Manager, IKEA
“Our recent findings helped us realize that amongst the major problems that families in India face are clutter issues and space management. Through this campaign, we want to highlight our storage solutions, to help families take charge of their spaces and create homes that are both functional and affordable.”
