BRAND: KOTAK MAHINDRA BANK
CAMPAIGN: MERI UDAAN
AGENCY
“It was an absolute pleasure working on this special project on behalf of Kotak Mahindra Bank. As soon as I got the brief, I knew then that this would be a special song celebrating Mothers, who have made a mark for themselves while enjoying Motherhood!”
Samipa Jolly Shaw, Vice President, Happydemic
CLIENT
“Kotak Silk acknowledges all moms who strive hard every day for their families and also focus on their dreams. This is our sincere effort to acknowledge and celebrate the indomitable spirit of today’s moms, and encourages them to aim for the sky.”
Elizabeth Venkataraman, Joint President – Marketing & Alliances, Kotak Mahindra Bank
BRAND: AMERICAN ONCOLOGY INSTITUTE
CAMPAIGN: WE JOURNEY WITH YOU
AGENCY
“Through this campaign, we aim to sensitize people about the repercussions of chewing tobacco as it is often considered to be a safe alternative to smoking. We are always excited to associate with American Oncology Institute for their commitment towards the betterment of society.”
Prasad Kadam, Writer/Director, and Owner, Prasad Kadam Films
CLIENT
“Working on a campaign relating to healthcare comes with its unique set of challenges. We are already seeing a traction in the campaign, and I hope that it reaches a larger audience to spread awareness on Oral & Mouth Cancer.”
Tina Choudhury, Campaign Brand Lead, CTSI South Asia
BRAND: IKEA
CAMPAIGN: #TRIPKIYATOIKEA
AGENCY
“Ikea is an experience, it is a getaway destination. So, when we had to do a campaign for the Mumbai Store, it couldn’t be about just selling products. We pitched it as a trip that you will remember forever.”
Anupama Ramaswamy, Managing Partner, National Creative Director, Dentsu Impact
CLIENT
“Through the “Trip Kiya To IKEA” campaign we encourage the many Mumbaikars to plan a fun day out with their family or loved ones to have an immersive experience of everything that IKEA Navi Mumbai and IKEA Worli City stores have to offer.”
Alan Buckle, Market Manager – Mumbai, IKEA India
BRAND: FRESHTOHOME
CAMPAIGN: #NOSHORTCUTS
AGENCY
“FreshToHome stands for fresh fish and meat that’s free from any form of chemicals and preservatives. They don’t sell products that use chemicals, formalin or sell meat with antibiotic residue, they do it the right way, not the easy way.”
Kainaz Karmakar, CCO, Ogilvy India
CLIENT
“Through our campaign, we further strengthen our platform stance of making only those products available that are without any artificial preservatives, antibiotic residue, chemicals, in short, taking #NoShortcuts”
Shan Kadavil, Co-founder, FreshToHome
