BRAND: YARDLEY INDIA
CAMPAIGN: #STEPUPWITHYARDLEY
CREDITS
Agency: Contract Advertising
AGENCY
“The new normal is about showcasing yourself and your talent beyond the confines of your home and physical locations. This is the backdrop for this narrative. A talc which gives you the freshness and confidence to naturally step up and go beyond.”
Ayan Chakraborty
EVP & General Manager, Contract Mumbai
CLIENT
“Our latest talc proposition attempts to bring the brand further closer to consumers by making it more relevant to their needs. This film shows how Yardley Talc, made from the finest floral ingredients, helps bring out the best version of yourself.”
Manish Vyas
Business Head, Yardley India
BRAND: BROOKE BOND TAJ MAHAL
CAMPAIGN: FURSAT WALI CHAI
CREDITS
Agency: Ogilvy India
AGENCY
“This film is a romantic expression of every tea lover’s alone time with a cup of tea. Music runs through the blood of this brand. Nirali Kartik’s voice and Prakash Varma’s vision transport us to some magical moments in this film.”
Harshad Rajadhyaksha and Kainaz Karmakar
Chief Creative Officers, Ogilvy India
CLIENT
“Through our latest TVC, we urge people to steal moments from their hectic lives and revel in their own company. Nothing could evoke that feeling better than a cup of Taj Mahal tea and the soulful rendition of Asa Mand by Nirali Kartik.”
Shiva Krishnamurthy
Vice President, Tea & Foods (HUL)
BRAND: 7UP
CAMPAIGN: #THINKFRESH
CREDITS
Agency: DDB Mudra Group
AGENCY
“Brand 7Up is a brand that speaks to youngsters by showcasing their lives, their trials and tribulations and their redemption. A cool character like Fido and his quirk makes for an even more compelling story telling.”
Vishnu Srivatsav
Regional Creative Director - Advertising and Digital, DDB Mudra Group
CLIENT
“7UP has created content which resonates strongly with the youth and we believe this new TVC is no exception. It is a fun campaign; we are confident that people will enjoy Fido’s and our hero’s fresh thinking, and will approach life with an upbeat attitude.”
Naseeb Puri
Marketing Director, Flavors (7UP and Mirinda), PepsiCo India
BRAND: GLUCON-D
CAMPAIGN: ‘GLUCON-D DE ENERGY SATASAT, GAME ME LAUTAYE FATAFAT’
CREDITS
Agency: McCann Worldgroup
AGENCY
“This campaign is going to drive this brand to widen its appeal, relevance and promise to newer sources of market growth - without losing its core equity. The tagline - ‘Glucon-D de energy satasat, Game main lautaye fatafat’ will bring to life this re-energised brand ambition.”
Himanshu Saxena
EVP & Head of Integration, McCann Worldgroup
CLIENT
“We wanted to offer a refreshed brand narrative so we can be a part of people’s energy needs not just in extreme situations like summer but through their daily routine as well. We are confident that Pankaj Tripathi will help us reach a wider audience.”
Tarun Arora
Chief Executive Office, Zydus Wellness Ltd.
