BRAND: TATA COFFEE GRAND
CAMPAIGN: SHIK-SHIK-SHIK
CREDITS
Agency: Lowe Lintas
AGENCY
“With Tata Coffee Grand, we have the decoction crystals. Besides delivering a superior cup of coffee, these crystals also make a unique ‘Shik-Shik-Shik’ sound when one shakes the pack. So great coffee was always known by its aroma, it will now be known with its sound.”
Sagar Kapoor
Chief Creative Officer - Lowe Lintas
CLIENT
“We’ve been excited about the idea of the ‘sound of coffee’ for a while now. Through this campaign, we have built the proposition of ‘the sound made by our Tata Coffee Grand pack, which has big granules and decoction crystals that make a great cup of coffee’.”
Puneet Das
SVP – Marketing, Beverages – India, Tata Consumer Products
BRAND: GODREJ PROTEKT MAGIC
CAMPAIGN: PROTEKT MAGIC HANDWASH
CREDITS
Agency: Creativeland Asia
AGENCY
“This is truly a revolutionary product – magical, I would add. It’s magic at so many levels - innovation, price point and germ protection. Our effort was to make a piece of communication that actually called out all the magic in the product.”
Anu Joseph
Chief Creative Officer, Creativeland Asia
CLIENT
“Godrej Protekt has always focused on affordable yet superior hygiene products. With this new TVC, our aim is to create awareness for the powder to liquid format and highlight 99.9% germ protection, which is now available at an affordable price point of INR 15.”
Sunil Kataria
CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL)
BRAND: CIPLA HEALTH LTD.
CAMPAIGN: OMNIGEL PAIN RELIEF
CREDITS
Agency: Brand David Communications
AGENCY
“The pain relief category often tends to walk around with a very serious expression. The current campaign takes on people’s tendency to reach out for just about any over-the-counter product for pains and aches, which don’t do anything more than just providing temporary relief.”
Varsha Desai
Group Creative Director, Brand David Communications Pvt. Ltd
CLIENT
“Being true to the core of the brand, Omnigel’s latest TVC takes a refreshing route to showcase the product benefits that have been scientifically proven, and intends to educate the consumers without intimidating them.”
Shivam Puri
CEO, Cipla Health
BRAND: HINDWARE
CAMPAIGN: THOUGHTFUL IS BEAUTIFUL
CREDITS
Agency: Fingerprint Films
AGENCY
“Our collaboration with the marketing team of Hindware to design a distinct look and narrative for this TVC has been very exciting. Our attempt has always been to create stories that audiences find memorable.”
Karan Shetty
Director, Fingerprint Films
CLIENT
”Hindware has carved a niche for itself as a relevant and trusted brand, as it has proven its dynamic capability to evolve with changing aesthetics over the years. It understands its consumers, and its patrons trust Hindware to offer the best bath-ware products in India.”
Sudhanshu Pokhriyal
Chief Operating Officer, Bath Products, Brilloca Limited
