Brand: AirAsia #FlightsOfImagination
Credits:
Created by Wunderman Thompson Bangalore
Creative Chief Officer: Senthil Kumar
Writer, Director & National Creative Director: Priya Shivakumar
Sr. VP & Managing Partner: Kundan Joshee
VP and Senior Creative Director: Ajay Menon
Editor: Kevin Menezes
Creative Team: Antony Sunil and Muraleekrishna K
Servicing team: Tiraz Balaporia, Tanusree Sharma, Pawan Lulla
Supported by: Small Fry Productions
AGENCY
When you look at where our flights of imagination have taken us as humans, it makes flying so personal and meaningful to us. And that’s when we know, nothing can ever make us stop flying. That’s the soul and the power of the idea and that’s the story of hope and the human spirit we wanted to tell for AirAsia during these times.
Priya Shivakumar
National Creative Director, Wunderman Thompson India
CLIENT
The film pays tribute to the pioneering human spirit that enabled flight and freedom for those who sought to dream while reminding us not to take either for granted. The distinctive form and content evoke the poetic adage that a man's reach should exceed his grasp, celebrating the human desire to fly and our own endeavour to enable everyone’s dreams to come true.
Siddhartha Butalia
Chief Marketing Officer, AirAsia India
Brand: Wildcraft Hain Taiyaar Hum
Credits:
Creative Agency: Ogilvy India
Media Agency: Mindshare
PR Agency: Genesis BCW
Singer: Nooran Sisters
Lyricist: Shailender Singh Sodhi (Shellee)
Music: Abhishek Arora
AGENCY
Masks are a physical necessity. But human beings also have an emotional necessity to step out and explore the world. The product - Wildcraft Supermask™- fulfils the first physical necessity by providing a very safe mask. The communication takes on the task of the emotional need to explore and to actualise. I am very happy with the communication package that Ogilvy Bangalore has put together.
Piyush Pandey
Chief Creative Officer, Worldwide and Executive Chairman, Ogilvy India
CLIENT
To ensure Supermask™ W95 is easily accessible to every citizen, we have also ramped up our distribution & are available across 1000+ cities, in 1,00,000+ retail points-of-sales across India. Additionally, we have also partnered with multiple platforms to augment our ability to create access & awareness in these unprecedented times.
Siddharth Sood
Co-Founder, Wildcraft India
Brand: Stayfree It’s Just A Period
Credits: Johnson & Johnson India and DDB Mudra West
AGENCY
Because of the lockdown, her first period experience will be a lonely one at home, with no one to talk to, and no place to hide. With this campaign, we want to encourage families that the first step in normalizing periods is to have an open conversation about it. To demonstrate this, we came up with the idea that her period is not hers alone, it’s everyone’s period.
Shagun Seda, Creative Head , DDB Mudra West
CLIENT
During pandemics when a woman doesn’t have access to her teachers for information, families can and MUST play the most important role in this. This year’s World Menstrual Hygiene Day is just a first step towards creating that awareness and Stayfree® commits to help young girls and their families in this journey.
Manoj Gadgil
Vice President Marketing, Johnson & Johnson Consumer division, India
Brand: Airtel Payments Bank Ab nazdeeki dukaan, aapka bank
Credits:
Campaign Leads from Airtel Payments Bank: Udit Jain (Head of Marketing) and Nakul Chaturvedi (Lead ATL, Airtel Payments Bank)
Agency: Taproot Dentsu
Chief Creative Officer: Agnello Dias, Santosh Padhi
Executive Creative Director: Pallavi Chakravarti
Account Management Head: Abhishek Kalzunkar
Production House: Equinox Films
Director: Ram Madhvani
Producer: Rhea Prabhu
Music: Sameer Uddin
AGENCY
Airtel Payments Bank is a sorely-needed advantage in these times and the communication, especially the film, highlights how it can be a life saver when you need it most. The ease and simplicity with which you can open an account is vividly demonstrated in this storyline which dramatizes an emergency in a positive manner.
Agnello Dias
Co-founder & Chief Creative Officer, Taproot Dentsu
CLIENT
We have been extensively working to innovate and build a differentiated and relevant banking ecosystem that is simple, convenient and easily accessible for everyone. With our unique retail based model of small kiranas, medical store and other neighborhood shops that work as banking points, we have been able to making banking services easily accessible across the deeper pockets of the country.
Anubrata Biswas
MD & CEO, Airtel Payments Bank
