THE COMPANY
Raymond Limited, a leading textile and apparel company in India, has a heritage spanning 87 years. With a capacity of 35 million metres of wool and wool-blended fabrics, it is the leader in worsted suiting in India. With expansion to 42 million meters by end of the year, it is perhaps the only company in the world to have such a wide range of suiting fabric to suit all ages, occasions and styles, making it the preferred choice of top international design houses in over 55 countries. The aspirational positioning of ‘The Complete Man’ has been a long-lasting image in the Indian advertising scene, giving the Raymond brand a distinct identity.
THE OFFERINGS
In every business segment it operates in, Raymond Limited has established its market leadership with concerted focus on the quality of its products and innovation. In textiles, Raymond’s Super 250s continues to be the world’s finest wool-blended fabric. In retail, the company has pioneered models like modern day franchising and small-town brand foray in India. In apparel, it has established Park Avenue, India’s only home-grown lifestyle apparel brand, successfully.
THE REACH
Raymond Limited produces nearly 20,000 varieties of suitings and is available in over 400 towns through 30,000 retailers. It also has an expansive retail presence established through the exclusive chain of The Raymond Shop and standalone brand stores for its apparel brands Park Avenue, Parx, and ColorPlus. Raymond also owns and operates state-of-the-art manufacturing facilities at Jalgaon in Maharashtra, Chhindwara in Madhya Pradesh and Vapi in Gujarat followed by a suit factory in Gauribidnaur in Karnataka.
THE CAMPAIGN
The Raymond Autumn-Winter Collection 2013 is an expression of the intensity with which The Complete Man approaches day-to-day acts of contemporary life. He brings passion to driving, he exults in biking and goes on long walks to be closer to the world. The Collection is about his personality and its manifestation through sartorial style. The fabrics are as versatile as the suit he dons.
The Raymond Autumn-Winter Collection 2013
Creative Agency: In-house
Media Planning Agency: Madison
Sanjay Behl, Chief Executive Officer – Lifestyle Business, Raymond Limited
Rapid change in consumer aspirations coupled with growing discretionary spends on lifestyle goods poses a tremendous opportunity for the market-leading and highly respectable brand portfolio of Raymond, both in ‘Ready-to-Stitch’ textile fabric and ‘Ready-to-Wear’ branded apparel segments.”
Mrinmoy Mukherjee, director – marketing, Raymond Limited
The new Raymond Autumn Winter ’13 (AW13) collection expresses sophistication, warmth, youthfulness and timeless elegance associated with the choice of The Complete Man. The entire collection comprising the finest suiting and shirting fabrics from Raymond, is a must-have for the male wardrobe this festive season.”
THE PEOPLE
Sanjay Behl, Chief Executive Officer –Lifestyle Business, Raymond Limited
Mrinmoy Mukherjee, Director – Marketing, Raymond Limited
CORPORATE PROFILE
