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Toby Jenner, Global CEO of Wavemaker talks to IMPACT
Alexander Lambrecht talks about Budweiser 0.0's latest campaign and the brand's future plans.
Publised : Jun 3, 2020 2:47 PM
Jogesh Lulla of Cornerstone on the changing dynamics between celebrities and brands
Publised : Jun 1, 2020 9:32 PM
Partha Sinha of BCCL on getting growth back in the industry.
Publised : May 25, 2020 3:57 PM
Nikhil Rungta on how Verizon Media is helping advertisers navigate the new normal.
Publised : May 25, 2020 12:10 PM
Josy Paul of BBDO India says that there is a whole new world of opportunity out there.
Publised : May 18, 2020 4:10 PM
Sanjay Singal talks about the inspiration behind ITC B natural’s “Fruits of Labour” campaign.
Publised : May 18, 2020 11:29 AM
Sambit Mohanty on the challenges faced in making the new WWF film.
Publised : May 15, 2020 1:14 PM
Ritesh Ghosal of Croma explains how the on-going pandemic has affected the consumer durable industry
Publised : May 15, 2020 1:01 PM
Smita Murarka talks about dedicating 1/3rd of Duroflex's ad spends on Digital medium.
Publised : May 14, 2020 1:09 PM
“Companies will have to rethink customer engagement strategies” - Rajesh Jain of Netcore Solutions.
Publised : May 13, 2020 2:24 PM
Sapna Desai of ManipalCigna Health Insurance on why Digital Advertising is vital during Covid-19.
Publised : May 12, 2020 4:28 PM
Naveen Anand of Oriflame South Asia on the brand's journey during the lockdown.
Publised : May 11, 2020 6:49 PM
Mahima Kaul of Twitter on how the platform is reaching out to citizens during the #COVID19 lockdown
Publised : May 10, 2020 7:42 PM
Bauddhayan Mukherji of Little Lamb Films on crafting more than 15 ads for top brands during lockdown
Publised : May 10, 2020 7:01 PM
Ten years of the Harshad-Kainaz creative powerhouse at Ogilvy.
Publised : May 10, 2020 5:43 PM
How has COVID-19 changed consumer behaviour? Kenneth Pao of Criteo tells us more….
Publised : May 7, 2020 4:53 PM
My inspiration is the people of India, says Piyush Pandey.
Publised : May 6, 2020 3:46 PM
Pawan Jailkhani , Chief Revenue Officer, 9X Media Pvt. Ltd., talks about increase in TV viewership.
Publised : May 4, 2020 7:37 PM
Arun Fernandes, CEO, Hotstuff talks about 'Kuch Smart Karo, SIP Start Karo' campaign.
Publised : May 4, 2020 1:41 PM
Arjun Mukherjee of Wunderman Thompson talks about an ad film they created for Tata Pravesh.
Publised : Apr 29, 2020 12:56 PMTOP STORY VIEW MORE
Who is the right choice, baby?
As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?
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