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Launch of Apurva Purohit's new book 'Lady You’re the Boss' in Mumbai
Topper of IMPACT'S 50 Most Influential Women List, 2020 - Kalli Purie
Publised : Feb 18, 2021 5:42 PM
Tarun Menon of Urban Company talks about the brand's #WearASmile initiative
Publised : Jan 18, 2021 1:17 PM
Anuj Rustagi elaborates upon his plans for Candyman Fantastik in this interview
Publised : Dec 23, 2020 6:35 PM
Rishabh Sharma talks about the role of Twitter Next in aiding marketers during the pandemic
Publised : Dec 23, 2020 3:06 PM
Karan Bedi of MX Player on clocking the highest revenue in a pandemic year
Publised : Nov 12, 2020 4:51 PM
Ashwin Suresh of Pocket Aces talks about Jambo
Publised : Aug 27, 2020 3:47 PM
Adhish Zaveri of Shaadi.com says advertising is not charity, cannot focus on goodwill alone
Publised : Jul 29, 2020 10:37 AM
Anurita Chopra of GSK Consumer Healthcare talks about its latest campaign, and more
Publised : Jul 28, 2020 12:09 PM
Vivek Singh of Procam International says that sport will emerge stronger from the current pandemic.
Publised : Jul 23, 2020 1:06 PM
Indian sport will make a bigger, stronger comeback says Anil Singh of Procam International
Publised : Jul 22, 2020 2:55 PM
Avinash Pandey, #IMPACTTop30 jury chair, shares a word of advice with the young achievers.
Publised : Jul 22, 2020 2:04 PM
Karthik Raman of IDBI Federal Life Insurance talks about advertiser interest in live sports.
Publised : Jul 21, 2020 2:49 PM
Mohit Joshi, MD India, Havas Media Group shares his thoughts on the country’s current ecosystem.
Publised : Jul 20, 2020 4:32 PM
Jury Chair Avinash Pandey talks about the riveting #IMPACTTop30 jury process
Publised : Jun 26, 2020 11:12 PM
Shenoy Muralidhara talks to IMPACT about Araldite's ad campaign and the lockdown journey.
Publised : Jun 25, 2020 10:46 AM
Vasuta Agarwal talks to IMPACT about the challenges of programmatic advertising in India.
Publised : Jun 22, 2020 4:14 PM
Sudhir Nair of 21N78E tells us about the impact of the pandemic on the advertising business.
Publised : Jun 18, 2020 4:50 PM
Swati Bhattacharya, CCO , FCB Ulka in conversation with Srabana Lahiri, Editor, IMPACT
Publised : Jun 9, 2020 10:51 AM
Sandeep Goyal of the Indian Institute of Human Brands on the changing dynamics of celeb brand value
Publised : Jun 4, 2020 1:16 PM
Manish Bhatt of Scarecrow M&C Saatchi on the ambit of creativity during lockdown.
Publised : Jun 4, 2020 11:57 AMTOP STORY VIEW MORE
Who is the right choice, baby?
As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?
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