#DESHKORAKHEAAGEY AIMS TO KEEP VIEWERS ABREAST OF LATEST NEWS

ABP’s recent #DeshkoRakheAagey campaign seeks to highlight the network’s commitment to providing viewers with the most extensive, in-depth news reporting. Avinash Pandey, CEO, ABP News Network tells us more about the campaign and ABP’s election coverage…

THE IDEA BEHIND THE #DESHKORAKHEAAGEY CAMPAIGN: Through this campaign, we wanted to address the boundless passion and unflinching determination of our reporters that have complemented ANN’s efforts to keep our most important stakeholder, the viewer, ahead of the latest developments taking place in the country.

AMPLIFICATION OF THE CAMPAIGN: High decibel amplification of the brand campaign on social media platforms, Print, Radio and OOH ensured its reach and impact. The campaign has been appreciated both internally and externally by our stakeholders and industry influencers. #DeshkoRakheAagey was one of the top trending threads on Twitter on the day of its launch.

ON ABP’S ELECTION COVERAGE: ABP News Network has a slew of election programmes such as Kaun Banega Mukhyamantri, Siyasat Ka Sensex, Desh Ka Mood, Kaun Banega Pradhan Mantri and 2019 – Kaun Jeetega. Our election specific programs also include city and state-specific youth debates to understand and address the concern and sentiments pertaining to the government and live on-ground debates with various sector experts.