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The campaign has an underlying connection with cricket too. Khurana notes, “ASICS has been a popular brand for all professional cricketers around the world, especially for fast bowlers. The recent successes of the Indian cricket team have largely been attributed to our fast bowlers- Bhuvneshwar Kumar and Jasprit Bumrah. Therefore, this campaign is the perfect encapsulation of ASICS’s contribution to the team’s success by keeping them fit and impactful.”
The film will be promoted across digital channels like Youtube and Cricinfo, as well as prominent multiplexes across cities throughout the World Cup.