Tags Story

Cover Story
FLEXIBILITY, ADAPTABILITY, SPEED: LODESTAR’S NEW MANTRA
BY Srabana Lahiri
Spotlight
WE NOW KNOW HOW OUR KIND OF MADNESS WORKS: ABHIJIT AVASTHI
BY Srabana Lahiri
Interview
MARUTI SUZUKI: CREATING ‘PHYGITAL’ EXPERIENCES
BY Srabana Lahiri
Cover Story
UPSKILLING: TOP PRIORITY FOR THE CMO TODAY
BY Srabana Lahiri
Interview
‘ADVERTISING HAS TO DELIVER SHARP BUSINESS RESULTS’
BY Srabana Lahiri
Interview
‘WE NEED TO BE EVEN MORE NIMBLE THAN EARLIER’
BY Srabana Lahiri
Interview
TECHNOLOGY HAS COME TO THE PARTY, SAYS SWATI BHATTACHARYA OF FCB ULKA
BY Srabana Lahiri
Interview
THE FESTIVAL OF IDEAS IS HAPPENING ALL AROUND US: JOSY PAUL
BY Srabana Lahiri
Spotlight
THE ART OF STORY-TELLING DOESN’T CHANGE: BAUDDHAYAN MUKHERJI
BY Srabana Lahiri
Interview
MY INSPIRATION IS THE PEOPLE OF INDIA: PIYUSH PANDEY
BY Srabana Lahiri

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Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?

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test - Mastering the Art of Emotional Storytelling in Advertising

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Anuja Trivedi of Shemaroo Entertainment Ltd, Rank #43 on Impact Top 50 Most Influential Women, 2024

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