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Backbeat
WHY THE PAST FEW MONTHS HAVE BEEN A BLESSING IN DISGUISE
BY Neha Bajaj

Cover Story
THE TECH, MEDIA & TELECOM WAVE
BY DIPALI BANKA

Backbeat
LEARNING, EXERCISING AND COOKING IN LOCKDOWN TIMES
BY Chetan Mahajan

Cover Story
Q2: THE GAME OF SURVIVAL FOR AD AGENCIES
BY NEETA NAIR

Talking Point
'ENGAGEMENT ON VERTICAL VIDEO ADS UP BY 51% IN THE LAST ONE YEAR'
BY TEAM IMPACT

Backbeat
MY DIARY OF LOCKDOWN LEARNINGS
BY Akshaara Lalwani

Cover Story
THE BIG FREE DISH COMEBACK
BY SIMRAN SABHERWAL & TASMAYEE LAHA ROY

Backbeat
HOW TO BREAK THE CREATIVE BLOCK DURING LOCKDOWN
BY Shivani Mehta

Spotlight
THE ART OF STORY-TELLING DOESN’T CHANGE: BAUDDHAYAN MUKHERJI
BY Srabana Lahiri

Backbeat
HOW I KINDLED MY LOVE FOR WRITING
BY Viraj Sheth

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TOP STORY VIEW MORE

Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?

4 months ago

test - Mastering the Art of Emotional Storytelling in Advertising

6 months ago

IMPACT Celebrates 20 Years

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