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‘OUR ROI FROM PROGRAMMATIC IS HIGHER THAN SEARCH ADVERTISING’
BY SAMARPITA BANERJEE

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SWEETENING THE CONSUMER CONNECT
BY DIPALI BANKA

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FASHIONING CHOICES FOR THE YOUNG AT HEART
BY Beryl Menezes

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STOP PROCRASTINATING, SAYS AEGON LIFE
BY SAMARPITA BANERJEE

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TOO YUMM!'S STRATEGY TO REACH RS 500 CRORE
BY SAMARPITA BANERJEE

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PHILIPS: DRIVING DIFFERENTIATION THROUGH FAMILIARITY
BY SAMARPITA BANERJEE

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LIFESTYLE: CURATING SUCCESS WITH STYLE
BY CHRISTINA MONIZ

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MTR: TARGETING CONVENIENCE
BY DIPALI BANKA

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NIVEA’S FOOLPROOF GROWTH STRATEGY
BY SAMARPITA BANERJEE

CMO File
FORGING MITASHI’S GROWTH MOMENTUM
BY Beryl Menezes

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Who is the right choice, baby?

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