‘We are heavily focused on Generative AI’

Neeta Nair speaks to TJ Lightwala, Marketing Services Lead for Growth Markets, Accenture Song at Cannes Lions 2023

BY NEETA NAIR
23rd June 2023

‘We are heavily focused on Generative AI’

Accenture Song has been on the rise, challenging the existing traditional definitions of advertising. A tech powered creative agency, Accenture Song is positioning itself as the face of all things new and cool as far as creative work in concerned. TJ Lightwala, Marketing Services Lead for growth markets, Accenture Song, speaks to Neeta Nair of IMPACT Magazine.

Watch the full interview -

RELATED STORY VIEW MORE

IMPACT Celebrates 20 Years

IMPACT CELEBRATES ITS 20TH ANNIVERSARY

Cannes Lions 2024: India wraps a disappointing season with 18 metals

TOP STORY

test - Mastering the Art of Emotional Storytelling in Advertising

Filmmaker Ram Madhvani writes for IMPACT’s latest edition. He writes about advertising filmmaking while giving us a glimpse of his creative process.

IMPACT Celebrates 20 Years

Committed to Expanding

NEWS LETTER

Subscribe for our news letter

E - PAPER

CURRENT
LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES

demo
Anupriya Acharya Tops the IMPACT 50 Most Influenti
Advertising Turbocharged
A Toast to creativity
GOAing towards tech-lead creativity
REDISCOVERING ONESELF
50 MOST INFLUENTIAL WOMEN LIST 2022
BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Anuja Trivedi of Shemaroo Entertainment Ltd, Rank #43 on Impact Top 50 Most Influential Women, 2024