The world economy continues to be sluggish, whereas the economy in India is just a shade better. These difficult times call for marketing practices, which will help engage with customers better. The IAA Platinum Jubilee Global Marketing Summit, in partnership with exchange4media, will focus on ‘Gobal Next Practices’ that will help us stay one step ahead of the competition.
The Summit, a daylong event on September 30 in Mumbai, will cover important topics both in product and services categories. Speeches by global leaders will be followed by interactive sessions. This Summit is directed at senior marketing, advertising and media professionals who think they can make a difference to the brands and companies they are a part of.
THE SPEAKERS
ASHLEY BENIGNO
Director, Creative Expression, Global Brand Strategy & Marketing Creation – Nokia, Finland
Ashley is a brand and innovation strategist, a creative leader, a technology marketer with 15 years of global experience in the internet and mobile space. His talk will be about how Nokia Asha has helped connect to an emergent global youth.
WALLY OLINS
Chairman and Co-founder, Saffron Brand Consultants
Wally is widely recognized as a pioneer of brand strategy and corporate identity. At the summit, he will talk on ‘What a brand really is’.
WILL PLATT-HIGGINS
Director, Global Account Partnerships, Facebook, USA
As the Director of Global Account Partnerships for Facebook, he leads a team of people across the world to partner with brand marketers and their agencies, enabling them to maximize the business. His session will highlight how one can build brands on the social platform.
ARUNACHALAM MURUGANANTHAM
CEO –Jayaashree Industries
Arunachalam Muruganantham created the world’s first low-cost machine that can produce sanitary towels. The creation by this Indian social entrepreneur has given women from low income groups in India dignity. His talk is titled ‘Journey as a rural innovator’.
SANJEEB CHAUDHURI
Regional Head for South Asia and Global Head of Marketing, Standard Chartered Bank
Sanjeeb Chaudhuri is an internationally experienced banker and a respected leader, with a reputation for driving change and innovation and delivering strong results. His session will touch up on how banks can stay competitive despite encountering the fast-changing virtual world and “a real slowdown”.
TYLER BRYSON
General Manager - Marketing & Operations, Microsoft SMSG India
Tyler Bryson oversees marketing and operations for Microsoft’s India subsidiary. At the Summit, he will enlighten on how one can reimagine marketing in a digital world.
For more details, visit: http://www.exchange4media.com/iaagms2013/about.html
