Gayatri Yadav, President and Head, Consumer Strategy and Innovation, Star India and Siddharth Banerjee, EVP- Marketing, Vodafone India talk about winning the Media Client of the Year at the EMVIES 2017
MINDSHARE AND STAR – TRULY THE ‘PARTNERSHIP OF THE YEAR’: GAYATRI YADAV
Star India was awarded the Media Client of the Year award at the EMVIEs 2017 (jointly with Vodafone). Star India took home three Gold, two Silver and three Bronze metals. Star Plus’ Ek Nayi Soch campaign won three Gold, one Silver and two Bronze metals. The Content Raid by Kabaddi World Cup 2016 and One Big Blue - Kabaddi World Cup campaigns for Star Sports won 1 Bronze and 1 Silver metal respectively. Commenting on the win, Gayatri Yadav, President and Head, Consumer Strategy and Innovation, Star India said, “With Mindshare winning the Agency of the Year and Star winning Client of the Year - this is truly the ‘Partnership of the Year’. I firmly believe that the quality of the Partnership drives the quality of the outcome. This award truly belongs to every single team member from Team Star, Team Mindshare and our creative agency partners, notably Ogilvy for Nayi Soch, who collaborate deeply together day in and day out to create magic for our consumers and our brands.” On what contributed to the win, she said, “The big contributors to the win were strategic and compelling work done on Star Plus Nayi Soch and making Kabaddi a cool and aspirational sport in India.”
THIS AWARD RECOGNIZES THE EFFORT PUT IN BY TEAM MAXUS (WAVEMAKER) & TEAM VODAFONE: SIDDHARTH BANERJEE
Vodafone India won the ‘Media Client of the Year’ Award (jointly with Star India) at the EMVIEs awards function in Mumbai, with wins across diverse categories from Activation to Media Planning to Digital. This is the first time in Vodafone India’s history that it has won this award – and it was in the face of tough competition from last year’s winner, Hindustan Unilever. On receiving the award on behalf of the Vodafone marketing team, a visibly elated Siddharth Banerjee, EVP- Marketing, Vodafone India said, “I am delighted that Vodafone has been recognized as the ‘Client of the Year – 2017’ by EMVIEs. This prestigious award recognizes the effort put in by Team Maxus (now WaveMaker) and by Team Vodafone in harnessing our media and activation efforts to connect brilliantly with our customers and drive powerful business outcomes, particularly in the hyper-competitive Telecom industry. I am also enthused by the cutting-edge work on Digital and Data-driven marketing that Vodafone has been driving, which was a key differentiator for us in EMVIEs 2017. Once again, well done, Team Red!”
