Satyaki Ghosh, Director, Consumer Products Division, L’Oréal India talks about his move to L’Oreal Paris. Harrish Bhatia, CEO, MY FM talks about the alliance with Fever FM that will give advertisers better value for money with a single window solution for metros and non-metros
I LEAVE L’OREAL INDIA WITH A LOT OF PRIDE IN I TS LEADERSHIP POSITION, SAYS SATYAKI GHOSH
Satyaki Ghosh, Director, Consumer Products Division, L’Oréal India, is soon moving on from his current role and relocating to L’Oreal Paris. He is taking over the newly created position of Global Sales Director for the emerging markets. Talking about his move, Ghosh says, “After several years of working in India with L’Oreal and seeing the consumer products division grow in strength and stature throughout my tenure, I feel it’s the right time to move to another exciting opportunity within the L’Oreal organization. L’Oreal India is still a comparatively young business, having been around only for a short span of 20 odd years in the country, and we have had many challenges and opportunities to grow the business to what it is today. It is, therefore, with quite a lot of pride that I leave L’Oreal India in a leadership position across categories, and with a strengthened portfolio of brands and products.” Talking about his expectations from the new role, he adds, “I am looking forward to working in Europe and new emerging markets, and bringing all my business acumen to make it a success. The beauty industry is fast evolving in different emerging markets, and has made huge leaps in terms of technology and innovation. L’Oréal has always been at the forefront, leading the industry with our innovations and scientific expertise globally. It’s an exciting time to be a part of a company that is so passionate about introducing clutter-breaking and efficacious products to its consumers. While I will always miss India, this international opportunity provides new avenues for learning and assimilation through various new adventures.”
(As told to Samarpita Banerjee)
UNIQUE MY FM-FEVER FM PARTNERSHIP WILL GIVE BOTH THE BEST REACH & CLIENT SOLUTIONS: BHATIA
The Radio verticals of two of the country’s largest media groups – MY FM of Dainik Bhaskar Group and Fever FM of HT Media - have come together to form a platform to help advertisers get better value for money with a single window solution for metros and non-metros.
Harrish Bhatia, CEO, MY FM tells us more about the alliance. On MY FM and Fever FM coming together to combine the ad-sales functions: It’s a first-of-its-kind partnership in the FM radio sector, which will provide a single window solution for metros and non-metro markets, along with the best service in the business and better value for money for advertisers.
On how it helps advertisers: Both radio stations own mutually exclusive cities and hence joining hands gives both a better reach and network to offer to their clients. The combined sales alliance of the two leading radio networks will cover the key 45 markets.
On providing client solutions: MY FM enjoys dominance in Tier II markets and with the execution of Phase III, we are further expanding our presence in the real Bharat. This unique partnership will provide remarkable client solution ideas to both the teams, it will allow crosssharing that will help provide better ideas/solutions to clients in each other’s markets.
On synergies from the alliance: This alliance has been formed to facilitate reach to the largest radio audience and it was born out of this ideology being shared by both the groups to combine our synergies and provide even better sales and creative solutions to our advertisers.
On opportunities and challenges: It is a one-of-its-kind partnership in the FM radio sector and is built on the success of past sales alliances between the groups with similar focus, in terms of programming integrations, unique solutions and non-music properties. We only see opportunity in this alliance, where the clients can enjoy the benefits of wider network, best solutions and better value for money.
The Radio verticals of two of the country’s largest media groups – MY FM of Dainik Bhaskar Group and Fever FM of HT Media - have come together to form a platform to help advertisers get better value for money with a single window solution for metros and non-metros. Harrish Bhatia, CEO, MY FM tells us more about the alliance.
On MY FM and Fever FM coming together to combine the adsales functions: It’s a first-of-its-kind partnership in the FM radio sector, which will provide a single window solution for metros and non-metro markets, along with the best service in the business and better value for money for advertisers.
On how it helps advertisers: Both radio stations own mutually exclusive cities and hence joining hands gives both a better reach and network to offer to their clients. The combined sales alliance of the two leading radio networks will cover the key 45 markets. On providing client solutions: MY FM enjoys dominance in Tier II markets and with the execution of Phase III, we are further expanding our presence in the real Bharat. This unique partnership will provide remarkable client solution ideas to both the teams, it will allow cross-sharing that will help provide better ideas/solutions to clients in each other’s markets.
On synergies from the alliance: This alliance has been formed to facilitate reach to the largest radio audience and it was born out of this ideology being shared by both the groups to combine our synergies and provide even better sales and creative solutions to our advertisers.
On opportunities and challenges: It is a one-of-its-kind partnership in the FM radio sector and is built on the success of past sales alliances between the groups with similar focus, in terms of programming integrations, unique solutions and non-music properties. We only see opportunity in this alliance, where the clients can enjoy the benefits of wider network, best solutions and better value for money.
(As told to Simran Sabherwal)
