exchange4media presents India’s first marketing awards, Indian Marketing Awards 2014, to be held in November with the aim to reinforce the critical role that marketing plays in the organic growth of a business
By Team IMPACT
With the goal of honouring the most outstanding campaigns that are ahead of their time, exchange4media will hold India’s first marketing awards, Indian Marketing Awards (IMA) 2014, to be held in November, setting a series of benchmarks for the industry. The awards aim to recognize and reinforce the critical role that marketing plays in the organic growth of a business today. A flawless marketing plan communicates the brand’s message, engages the consumer, captures his interest and at the same time sustains value for the organization.
The competition is severe with several deserving contenders which is why the IMA is set to have a rigorous two-stage judging process. The judges will look to reward marketing plans that are innovative, involved strategic thinking, and provided results and key outcomes that contributed value to the respective organizations. The shortlisted entries will be presented to the jury headed by Vinita Bali, former Managing Director of Britannia. Other members of the jury will include the country’s foremost marketing practitioners and professionals from associated fields.
The awards categories of brand activation, brand extension, brand revitalization, among others, reflect strategic marketing objectives that are common to all organizations. Submissions will be judged against the marketing achievements of all types of business – rather than just those of direct competitors in one’s industry sector.The awards will be presented to organizations, individuals and teams who have achieved extraordinary success from innovative and effective marketing practices, having regard to the particular circumstances of different industries and diversity of marketing programmes.
“The purpose of Indian Marketing Awards is to advance the marketing profession and to unlock the potential of ideas, markets and businesses and realise their true value for customers and organizations,” said Annurag Batra, Chairman and Editor-In-Chief, exchange4media Group.
IMA will establish that marketing is purposeful, effective and measurable and it delivers business results, customer value and transformation. The awards are aimed at identifying emerging trends and extend knowledge sharing among marketing professionals in the country.
exchange4media presents India’s first marketing awards
- IMA will set the standard of marketing excellence in India
- The awards recognize the fact that marketing is critical for organic growth of a business and its central role in creating, communicating, capturing and sustaining value for an organization
- The awards will be presented to organizations, individuals and teams who have achieved extraordinary success from innovative and effective marketing practices
- IMA’s purpose is to advance the marketing profession and unlock the potential of ideas, markets and businesses
- IMA will establish that marketing is purposeful, effective and measurable and it delivers business results, customer value and transformation
- The awards will identify emerging trends and extend knowledge sharing among marketing professionals in the country
