The event - to be hosted by exchange4media and Nurture Talent in New Delhi on June 13 and 14, 2014 - will be a hub of knowledge, inspiring ideas and infinite networking opportunities, with participation of companies like PepsiCo, Glaxo and Mastercard
By Team Impact
We are living in an age of information. Everywhere we look, we are exposed to some form of brand communication or the other… from our morning dose of news, on our way to work, when we read our mail, while communicating with loved ones to the movies we watch. As modern advertising moves from communication to engagement, the brand message is only becoming subtler. To understand and discuss the challenges of these changing times, clients and agencies, brands and marketers are all set to get together at the Great Indian Marketing Weekend (GIMW) 2014 on June 13 and 14 at The Leela Ambience Hotel, Gurgaon.
Hosted by exchange4media and Nurture Talent, an institute for entrepreneurs, this two-day event promises a series of informative workshops, important case studies with marketing solutions, helpful mentoring sessions and opportunities to network with the who’s who of the industry. Be it an entrepreneur with a promising business that deserves the spotlight, a marketer looking for clients or just starting out, GIMW will be the melting pot where they can meet influencers from the marketing and advertising industry.
It will also be an opportunity for brand managers and clients who deal with products and services and are aiming to boost their sales, as also for advertising agencies, freelancers and designers who are aiming to woo more clients. The event aims to be the bridge between clients and agencies, gathering them under one roof to understand the nuances of the industry as well as arrive at solutions to the most prominent problems faced in day-to-day management and operations.
GIMW consists of an excellent panel of judges who will provide solutions to problems faced in marketing and mentoring opportunities. There will also be a unique style of understanding agencies through clients, where the best judged agency will have the chance of scoring contracts, media coverage along with recognition in the industry.
Speaking on the initiative, Amit Grover, Founder, Nurture Talent says, “We have seen a huge number of businesses die because they could not sell, as they lack marketing abilities. On the other hand, there are several advertising agencies and talented freelancers who do not get business. We want to do something to reduce this mortality rate. GIMW is an effort to connect these clients with agencies so they can help each other.”
He adds, “GIMW brings the best of workshops, keynotes and panels for clients and agencies, like ‘Marketing to Investors’, ‘Building Virality to Your Brand’ and ‘Creating Brand Communities’. The depth and variety of the panel discussions is amazing and the 60+ speakers at GIMW have over 1,000 years of marketing experiences to share with the delegates. They will cover a range of topics from challenges related to launch to going global.”
The enriching sales and marketing event merges clients and agencies over a fun-filled weekend, to team up and develop marketing strategies, build tactical plans, design campaigns and execute them to showcase their products and skills. It will benefit clients and brands with respect to discovering new partners, evaluating ideas and learning from mentors, while helping agencies to get clients, showcase talent and learn from the experts.
WHAT YOU CAN EXPECT AT GIMW
GIMW CHALLENGE: A marketing hack-a-thon; this is perhaps the quickest way to earn some clients. In the GIMW Challenge, clients/managers will pose situations to agencies that will then provide strategic solutions for the business.
GIMW MENTORS: A chance to learn from the very best minds in the industry about all that’s hot and happening in the marketing industry, how top leaders deal with challenging situations, and more.
GIMW WORKSHOPS: The GIMW workshops consist of learning and training on subjects like marketing to investors, growth hacking, lead generation and zero-budget marketing
SOME OF THE SPEAKERS AND MENTORS AT GIMW:
ABHISHEK GUPTA
Head of Accelerator, TLabs, Times Internet Limited
ALOKE BAJPAI
CEO & Co-Founder, ixigo.com
ARUP RAY
Head – Sales Development & Strategy, Glaxo SmithKline
ASHISH KOHLI
National Sales Manager, Johnson & Johnson
DEBAJYOTI MAL
Head – Marketing, MTS
MANU GROVER
Vice President, Haldiram Group
NIMIT GULATI
Vice President, Marketing & Market Development, Mastercard
NITIN BHANDARI
Vice President – Marketing (Mountain Dew), Pepsi Co Praveer Srivastava, Head of Marketing, Unitech
SANDEEP TARKAS
President (Customer Strategy) and CEO (Future Media & T24), Future Group
