Out-of-Home advertising, or OOH as it is commonly known, is probably the oldest form of traditional advertising. However, this medium grabbed just 6.2% of the advertiser’s pie in 2013, but on a positive note, the medium grew by 6.16% last year as against projected growth of 4.35% to clock revenues of Rs 1,977 crore. According to Pitch Madison Media Advertising Outlook, 2014, the medium is expected to grow by 8.2% and bring in total ad spends of about Rs 2,138 crore. It is against this backdrop that the fourth edition of exchange4media OOH Conference and Awards for Outdoor Advertising & Digital Signage with the theme “Redefining OOH” will be held in Gurgaon on March 20, 2014.
The awards will see the best work in OOH advertising in 2013 being honoured while the conference will see eminent personalities from the OOH ecosystem – both from the client and agency side – discuss various topics pertinent to the industry. Established in 2011, these awards have now become the benchmark for the OOH industry and have come to be highly endorsed by the industry. The awards recognize and reward the exceptional and excellent work in OOH Advertising and Digital Signage from the time period between January 2013 and December 2013.
The conference will have a host of industry experts speaking on diverse topics pertaining to the OOH industry, ranging from the need for regulation and the issues & resolutions, measurement to creativity and calculating rate of innovation. The panellists and speakers will also attempt to scrutinise some interesting case studies of OOH advertising. Some of the other presentations will be on ‘Investing in OOH Media Assets’ and the need for creativity in OOH advertising. With the emergence of other media, which can also target consumers on the go, a panel discussion on “Sign of the Times: OOH Will Always be Relevant” makes for an interesting session.
The OOH Conference and Awards for Outdoor Advertising & Digital Signage will have the bigwigs from the industry in attendance. This year our distinguished keynote speakers include, Farrokh Madon, Chief Creative Officer, Y&R Singapore; Ron Graham, Chief Consultant, Media On The Go; and Pratap Bose, COO, DDB Mudra Group.
Other speakers and panelists include Sevantika Bhandari, Director – Marketing, MaxBupa; Haresh Nayak, MD, Posterscope; Nabendu Bhattacharya, Founder & MD, Milestone Brandcomm; Pramod Bhandulla, MD, JC Decaux India; Ankur Rastogi, Founder and Group Strategist, Group AAO; Harjaap Singh, Founder & MD, Proof Of Performance Data Services; Sunder Hemrajani, MD, Times OOH; Sadashiv Nayak, CEO, Big Bazaar and Rohit Chopra, CEO, TIMDAA.
KEYNOTE SPEAKERS
FARROKH MADON, Chief Creative Officer, Y&R Singapore
Farrokh Madon has garnered over 150 prestigious advertising awards, including a D&AD Silver Nomination, Grand Prix at AdFest and numerous accolades at Cannes, One Show and Spikes Asia in categories spanning outdoor, cyber, direct, promotions, press, TV, and mobile. He was presented with the Creative Director of the Year Award in 2013 at the Institute of Advertising Singapore’s Hall of Fame Awards. Over the last decade, he is also the only creative leader to be nominated as one of Singapore’s Most Influential Creative Directors by the IAS for seven years.
RON GRAHAM, Chief Consultant, Media On The Go
Ron Graham, Chief Consultant, Media On The Go, has over three decades of experience in the OOH advertising sector. In Asia, he has worked with the Pearl & Dean Group and Poster Publicity. In 2005, Poster Publicity and Portland merged in Asia Pacific and he was instrumental in scaling up operations from their combined people, resources and offices. On completion of the merger, the agency was renamed and launched as Kinetic Worldwide. Kinetic has become the world’s largest OOH media specialist agency. In 2008, Graham left Kinetic to set up Media On The Go, an independent consulting business, serving the OOH industry.
PRATAP BOSE, COO, DDB Mudra Group & Member of Operating Board
Pratap Bose joined DDB Mudra from Ogilvy & Mather in 2008, where he had worked for 15 years in various capacities, and went on to become their youngest CEO in 2006. He currently drives the vision and growth strategy for the DDB Mudra Group, comprising of three independent agencies – Mudra Advertising, DDB Mudra and DDB MudraMax. Bose, in his media capacity, is also CEO of DDB MudraMax, the Group’s media, OOH, retail and experiential agency. He set up the Integrated Communications Planning platform for the group and built the framework for DDB MudraMax. In 2000, he won the WPP Atticus Award.
