To cater to the needs of brand managers, art directors and creative directors, imageskart.com, a repository of stock images with focus on India, was launched at the recent exchange4media Conclave
By Team IMPACT
“A picture is worth a thousand words"- this famous adage sends a strong message. Simply stated, it says that anything can be conveyed with the help of a single powerful visual or image. Think back to major news events around the world - be it 9/11, the Vietnamese girl on fire or the haunting image of the Afghan girl on the cover of National Geographic. All three images convey the story strongly without a single word. Similarly, in the world of communication no campaign is complete without an image. Images have always been a key part of our communication and advertising as they add definition and meaning to any communication. The need for good visual imagery can never be ignored and this translates across all visual mediums. While creative and art designers heavily rely on websites when it comes to stock images, there are none specifically serving the need of authentic India-centric images that suit communication needs of advertising agencies. To address the issue and fill this gap, imageskart.com was inaugurated at the recently concluded exchange4media Conclave by Rajesh Goyal, MD, imageskart.com along with Tim Andree, Executive Chairman, Dentsu Aegis Network & Executive Vice President, Member of The Board, Dentsu Inc.
imageskart.com, a fully owned subsidiary of High Street Media Private Limited, is an image repository which provides visual content key to research, purchase and download of Indian images for advertising, marketing or other communication.
imageskart.com was created based on a need to cater to communication and advertising agencies across the globe and provide cutting-edge quality India-centric images. With more than 5,000 contributors located across the country and with international alliances, imageskart.com is one of the fastest growing stock image banks. The variety of images offered on the website can be purchased at competitive prices and are of ready-to-use quality. The digital prowess ensures that the images come in all dimensions and resolutions. The images have also been catalogued into various categories.
Goyal says that by remaining true to their essence, the images give a refreshing feel to a campaign and an edge to the media vertical it is utilized in. Most images available in the market are of poorly conceptualized and low quality and this is what sets imageskart.com apart. The website offers meaningful imagery based on customized storyboards and concept-driven pictures that can be used by art directors and creative directors in a plug-and-play format. It also offers keen picture research, aesthetically and visually appealing pictures, high quality vibrant pictures and latest in trend pictures through continuous research and industry monitoring. The company has top line-ups of creative directors, researchers who study the market trends to remain updated and in sync with the needs of the trade. imageskart.com offers end-to-end services as the in-house talent pool is involved right from concept to commissioning. The services provided include photography, production, co-ordination, art direction, location, casting, make-up, costumes and styling.
