Reviewing the recent ad campaign of Vodafone that saw a comeback of the ZooZoos in Episode 36 of ‘From Logo to IMPACT’, on Bloomberg TV India, Arun Iyer, CCO, Lowe Lintas & Partners, lauds the execution of the ad: “The Vodafone ZooZoo app ad has been executed and put together well. But the whole concept of ‘inside the world of’ is similar to the Coke commercial that shows us what happens inside the Coke machine where you have all these people inside the machine to deliver Coke to you.”
While Iyer says that the concept is not entirely new, he likes the way the ad is executed. “There is a lot of talk on whether they should continue or discontinue ZooZoos because there seems to be some
level of boredom that has set in with the image of ZooZoos. I am assuming if they are persisting with it, it must be working,” comments Iyer.
However, saying that the new ad failed to create the kind of impact the earlier ads had on the audience, Iyer adds, “Overall, I don’t think the ad has as much cut-through as the previous ZooZoo campaigns did. It’s one more in the series, executed very well and that’s about it.”
ABOUT THE CAMPAIGN
Vodafone has re-launched its MyVodafone app with the aim of promoting the app among its customers and has used its Zoozoos to spread the message. The TVC, that will remind many of the Minions,
takes us inside the app to show us how it all works. It shows us hundreds of ZooZoos in different ranks giving and taking orders, running around, skating and toiling, to give you the best experience possible. The highly entertaining animation shows the ZooZoos working on different apps like Whatsapp and Twitter to help us using them. They inspect all our videos, music files and bills before okaying them. The aim of the ad is to make consumers aware of the potential of engagement on the app and to establish the app as a ‘one-stop shop’ for all Vodafone services. With the app, Vodafone will give to its customers a dashboard that would keep them informed about their usage, bills and different plans. Vodafone has launched the campaign across TV, social media and a series of on-ground activations.
ABOUT THE SHOW
Each week, the halfhour show ‘From Logo to IMPACT’, co- produced by exchange4media and Bloomberg TV India, brings together top CMOs, ad gurus and agency heads to provide an in-depth analysis of the hottest trends and news in the ad-media-marketing space. Its focus is on the new age economy and new entrants in the advertising space. The show is aired on Bloomberg TV India at 10.30 pm every
Wednesday, with repeat telecasts at noon on Saturday and 6.00 pm on Sunday.
