‘Atom is a force of nature in the Indian market’

Neeta Nair of IMPACT speaks to Jack Smail of By the Network & Abhik Santara of Atom Network at the Cannes Lions 2023

BY NEETA NAIR
23rd June 2023

‘Atom is a force of nature in the Indian market’

Close to the heels of the sad demise of luminary Per Pederson, the founder of by The Network, the global network of agencies has been winning metals at the Cannes Lions 2023. Neeta Nair of IMPACT speaks to Jack Smail of By the Network & Abhik Santara of Atom Network, who explain the workings of this network, its collaborations, and new businesses.

Watch the full interview -

RELATED STORY VIEW MORE

IMPACT Celebrates 20 Years

IMPACT CELEBRATES ITS 20TH ANNIVERSARY

Cannes Lions 2024: India wraps a disappointing season with 18 metals

TOP STORY

Mastering the Art of Emotional Storytelling in Advertising

Filmmaker Ram Madhvani writes for IMPACT’s latest edition. He writes about advertising filmmaking while giving us a glimpse of his creative process.

IMPACT Celebrates 20 Years

Committed to Expanding

NEWS LETTER

Subscribe for our news letter

E - PAPER

CURRENT
LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES

Anupriya Acharya Tops the IMPACT 50 Most Influenti
Advertising Turbocharged
A Toast to creativity
GOAing towards tech-lead creativity
REDISCOVERING ONESELF
50 MOST INFLUENTIAL WOMEN LIST 2022
BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Tgthr. Team on winning their first Cannes Lion in the agency's first year