‘Atom is a force of nature in the Indian market’

Neeta Nair of IMPACT speaks to Jack Smail of By the Network & Abhik Santara of Atom Network at the Cannes Lions 2023

BY NEETA NAIR
23rd June 2023

‘Atom is a force of nature in the Indian market’

Close to the heels of the sad demise of luminary Per Pederson, the founder of by The Network, the global network of agencies has been winning metals at the Cannes Lions 2023. Neeta Nair of IMPACT speaks to Jack Smail of By the Network & Abhik Santara of Atom Network, who explain the workings of this network, its collaborations, and new businesses.

Watch the full interview -

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