Isobar has announced the launch of Isobar Consulting in India, a global transformation consultancy that will help brands define their digital transformation strategies. It will also help brands construct roadmaps to unlock their exponential business growth within the country while reinforcing Isobar’s capabilities to deliver experience-led transformation and delivery of end-to-end solutions to clients. The consultancy has been built on Isobar India Group’s existing consulting capabilities — powered by Fractal Ink and Isobar India. Fractal Ink and Isobar India have strong experience in delivering experience-led transformation projects in markets such as India, Switzerland, Mauritius, Indonesia, Kenya, Egypt, and parts of the Middle East. In its initial phase, Isobar Consulting will help companies build their digital culture, create digital transformation roadmaps by identifying internal operational efficiencies and opportunities to ace the X-factor for end consumers, partners, and employees.
Isobar Consulting will be led by Priyanka Agrawal, Co-founder, COO and Chief Strategy Officer, Fractal Ink, as Country Head. Additionally, the agency has also appointed Rahul Vengalil as Chief Business Officer, Isobar Consulting. Speaking about the consultancy’s launch, Shamsuddin Jasani, Group MD, Isobar South Asia said, “We have been readying ourselves to launch this world-class experience-led transformation business for almost six months now. However, we wanted to fine tune it before launch and now, on the back of two big wins, we are launching Isobar Consulting. By drawing capabilities from two of the finest agencies within the Isobar India group — Fractal Ink and Isobar India, we can deliver a roadmap for a lot of businesses that seek this transformation. Experience-led transformation is our key offering, and we genuinely believe that we have a substantial competitive advantage in this space. With the addition of this service, the Isobar India Group can deliver end-to-end solutions to clients — right from consulting to delivery.” Both Agrawal and Vengalil will report to Jasani.
Isobar Consulting will drive this experience-led transformation practice across all Dentsu Aegis Network offices in India.
