Experts decode the way ahead for Bharat-first brands

The exchange4media Group in association with Zee Media hosted the third leg of the e4m-Zee Media Business Leaders Meet in Pune, Maharashtra on October 6. Seasoned experts and top industry leaders including CEOs, MDs, and Directors from across the city gathered under one roof to share insights on the growth and future of Bharat-first brands under the theme ‘Building Bharat-First Brands’.

Bharat-first brands primarily target consumers in non-metro and rural areas of the country. They are designed to cater to the unique needs, preferences, and purchasing power of these consumers.

The roundtable in Pune proved to be a dynamic platform for seasoned experts to engage in impactful and thought-provoking discussions. From evolving market trends to technological advancements, the speakers discussed a forward-looking approach and shared their visions for the future and opportunities that lie ahead for Bharat-first brands. The experts at the event highlighted the importance of adaptability and the need for businesses to be forward-thinking in order to seize opportunities in this evolving market.

Drawing together a diverse panel of industry leaders, the event delved into critical topics that are shaping the landscape of business and innovation in Bharat. The exchange of ideas and thoughts was marked by a sense of enthusiasm and a shared commitment to driving positive change across the country. Experts opined that Bharat-first brands should be agile in their offerings and need to leverage Digital platforms for marketing, sales, and customer engagement. Further, they believe that Bharat-first brands will need to create content that resonates with the local audience in order to be known in the highly competitive marketplace.

The speakers at the e4m-Zee Roundtable delved deep into the business journey of Bharat-first brands, their success strategies, and the challenges faced by them in the Indian market. They also shed light on how these brands contribute to the growth of regional and national economies. The panellists included Naved Shaikh, Owner, Swamini; Nivedita Nahar, Owner, Hashtag & Brrightpath Consultancy; Dr Ramesh Ranka, Owner, Ranka Hospital; Shirish Deshpande, CEO, Buldana Urban Co. Credit Society; Pramod Kumar, Director, International School of Business and Media; Tushar Ashtekar, Owner, MB Ashtekar; Sanjiv Kela, Director, Biz Secure Lab Pvt Ltd.; Dr Nitin Dhepe, Director, Skin City Clinic; Gaurav Gite, Founder, Marakkesh; Soumendu Kuber, Managing Director, Saket Communications Pvt. Ltd.; Alagar Swamy, Vice President - Sales and Marketing, Goel Ganga Developments; Manoj Gokhale, Director, Media&TA; and Mona Jain, Chief Revenue Officer, Zee Media Corporation Ltd.