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‘We have been using Radio to front-end many ground activation initiatives’
26th March 2014BY IMPACT Staff
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‘Radio helps us target the right people at the right time’
26th March 2014BY IMPACT Staff
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‘Marketing PlayStation is easier than any other electronic item’
16th December 2013BY IMPACT Staff
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‘Digital revolution can only be brought about by vernacular websites’
24th November 2013BY IMPACT Staff
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‘We started Whyness to seek answers on how to communicate better’
10th November 2013BY IMPACT Staff
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‘Indian audiences are open to a combined ‘print-digital’ model of newspapers’
10th November 2013BY IMPACT Staff
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‘Contract is a more stable ship today than the one I first walked into’
29th October 2013BY IMPACT Staff
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‘Every crisis is an opportunity and it brings out the best in us’
13th October 2013BY IMPACT Staff
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‘In the next few years, Cinema will be a lethal advertising medium’
29th September 2013BY IMPACT Staff
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Who is the right choice, baby?
As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?
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