A stable government and positive economic environment has led to an optimistic outlook, the industries are geared towards amplification and brave experiments with technology in 2015
After a dismal 2013, 2014 was a sigh of relief for the industry and 2015 only promises to be better. The last year saw Narendra Modi become India’s Prime Minister following a high decibel advertising blitzkrieg and sweeping majority at the polls. PM Modi’s campaign reiterated the power of effective communication, and his thorough use of new media worked wonders for the industry. Digital finally carved a space for itself in the media pie, while other media such as TV, Print and Radio, took this in their stride and developed strategies to further leverage the platform.
With Phase III auctions for Radio, and Phase III and IV of digitization for broadcast expected to be complete in 2015, opportunities for expansion and better content are on the anvil. A positive economic sentiment in Tier II and Tier III towns spells good times for the regional Print industry as more and more brands look at reaching consumers in these markets. Big data and analytics are allowing marketers to better target their audience, leading to relevant content for the right consumer, and a decrease in spillover. As sectors such as Auto and Telecom are willing to spend once again, it looks like a promising year for OOH as well. Streamlining communication to fit all forms of media and creating a 360-degree campaign will be the way forward for agencies as well as clients.
For a more detailed forecast of what 2015 holds for each domain of the advertising and marketing industry, read on...
(Thank you for your inputs: Anant Nath, MD, Delhi Press Group; Ashwin Padmanabhan, National Head – BIGFM, Reliance Broadcast Network Limited; Atul Shrivastava, COO, Laqshya Media; DD Purkayastha, MD& CEO, ABP Group; Dhunji Wadia, President, Rediffusion-Y&R; Gaurav Hirey, Chief Talent Officer, GroupM South Asia; Haresh Nayak, Regional Director, Posterscope APAC& MD, Posterscope Group India; Harish Bhatia, MD, MY FM; Hitesh Sharma, Executive President, Radio Mirchi; Hiyav Bajaj, MD, TDI; Jwalant Swaroop, CEO, Lokmat Media; Kapil Agarwal, Head – Marketing, India, Whirlpool of India; Karthik Sharma, MD, Maxus India and South Asia; Kaushik Chakravorty, Co-founder & Director, Street Talk; Keertan Adyanthaya, MD, NGC Network India & Fox International Channels; Krishna Desai, Network Head, Kids Entertainment, Turner International; Matthew Idema, Product Marketing Director, Ads, Facebook; Mitrajit Bhattacharya, President & Publisher, Chitralekha Group, President, AIM; Mohit Ganju, CMO, IndusInd Bank; Neeraj Vyas, SVP & Business Head, Sony Max, Max 2 and Mix; Nina Jaipuria, Business Head – Kidsgenre, Viacom18; Nisha Narayanan, COO, RED FM; Nitin Karkare, COO, FCB Ulka; NP Singh, CEO, MSM; Papri Dev, MD, Zeno Group;Pradeep Hejmadi, Business Head, Zee TV; Rajiv Saxena, MD, Blue Ocean Media; Rana Barua, CEO, Contract Advertising; Ravish Kumar, EVP, Viacom18 & Project Head Regional Channels – ETV Kannada/Bangla and Odiya; Samrat Bedi, Head of Office, Soho Square; Sangeetha Aiyer, History TV18; Sanjay Tripathy, Senior EVP – Marketing, Product, Digital &e-commerce, HDFC Life; Sanjeev Gupta, MD, Global Advertisers; Sathyamurthy NP, President & Head – Media, Mudra Max; Saurabh Yagnik, EVP & Business Head, Sony PIX & AXN; Shashi Sinha, CEO, IPG Mediabrands India; ?Shikher Gupta, Head of Digital Marketing, Videocon; Suresh Eriyat, Founder, Eeksaurus; Vineet Singh Hukmani, MD, Radio One)
