Optimism in the market will set the ground for expansion, growth and consolidation in the domain as media agencies begin new era and creative agencies gear up to prove their mettle anew
The year 2013 comes with the promise of positive pace in the Indian market. The economy is expected to perform better. Indian corporates are more competitive than ever before and the target is expansion and growth. The Indian Chief Marketing Officer (CMO) is finding a new confidence after braving slowdowns, market fragmentation and challenges of a tough economy and this is expected to reflect in their decisionmaking in 2013. Apart from new challenges of “regular” clients, there are other areas that would be added to overall advertising spends in the year, including events such as preparation for general elections. The Indian advertising agencies are already gearing up for a more competitive scenario where creative independents will compete aggressively with bigger agencies; media agencies will see new leaders take the sector to another level. Media – TV, Print, Radio and OOH – will also be gearing up for a tougher competition as all not just make the play for the advertising monies but also get busy in leveraging benefits of, and finding new avenues or alternative revenue models.
MARKETING:
OPTIMISM IN THE MARKETS BUT CAUTION IN THE SPENDS
MEDIA AGENCIES:
CREATIVE AGENCIES:
DIGITAL:
TELEVISION:
PRINT:
THE YEAR OF CONSOLIDATION IS HERE
RADIO:
OOH:
With inputs from Anil Cheriyedath, Senior Business Director, Maxus, Kerala, Rohit Gupta- President, MSM, Ashish Sehgal- Chief Sales Officer, ZEEL, Ashwin Padmanabhan - Business Head – North and South, Big FM, Ashit Kukian - President and COO, Radio City, Vineet Singh Hukmani, CEO, Radio One. Indrajit Sen, Director, FleetAds & Executive Director, IOAA, Sanjay Pareek, President, Percept Out-of-Home, Atul Shrivastava, Chief Operating Officer, Laqshya Media, Mandeep Malhotra, President, Mudra Max-OOH & Nabendu Bhattacharyya, Founder and Managing Director, Milestone Brandcom.
