In the run-up to the IDBI Federal Life Insurance Mumbai half marathon, Karthik Raman, Chief Marketing Officer and Head - Strategy & Products at IDBI Federal Life Insurance, tells us how the marathon has helped brand recall and about efforts aimed at differentiating the brand in the cluttered life insurance segment

" /> In the run-up to the IDBI Federal Life Insurance Mumbai half marathon, Karthik Raman, Chief Marketing Officer and Head - Strategy & Products at IDBI Federal Life Insurance, tells us how the marathon has helped brand recall and about efforts aimed at differentiating the brand in the cluttered life insurance segment

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